PEARL DISTRICT BUSINESS ASSOCIATIONSOCIAL MEDIA PRESENTATION

January 9, 2013

Presentation Outline

Overview Content Topics & Ideas Automation & Tools Facebook Tips Discussion

Overview

Audiences Customers Potential Customers Friends of Potential Customers Employees

Frequency Trial and Error You will know when it is too often Use a calendar/schedule

Content Topics

Industry News Local News

Community Events Partner News Sharing Contests

What Is Great Content?

It matters to someone – preferably, your customers and/or future customers

It comes from deep expertise It’s genuinely useful It’s easy to understand and apply It’s

funny/touching/provocative/controversial….in other words, shareable

Content Ideas

Google Alerts http://www.google.com/alerts Google Reader Newsletters (Realtors, Mortgage Brokers,

Lenders, etc.) May want to create specific email to sign up with

RSS Feeds Tools

http://www.socialmediaexaminer.com/13-tools-to-simplify-your-social-media-marketing/

Content Ideas

Facebook Answer questions Track competitor pages (like them as a

person, not as Company Page) Twitter

Follow industry people, groups, influencers LinkedIn Groups Blogs

Search for industry topics in Google Blog search

Automation & Tools

Posting multiple places Facebook

https://www.facebook.com/twitter/ Twitter

http://www.digitalmarketinghq.com/social-media/auto-post-twitter-facebook/

LinkedIn (one-way only)

Tools Hootsuite, Tweetdeck SproutSocial RSS Graffiti References

http://www.pcworld.com/article/260530/the_top_5_social_media_management_tools_for_small_business.html

Questions? Google It!

Automation & Tools

Facebook Tips

Content Types Posts Photos/Videos Sharing Contests Tagging

Promoted Posts

SOCIAL MEDIA PRESENTATION

Pearl District Business Association

DISCUSSIO

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