"social media jam" by jon lebkowsky

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Jon's NPOCamp 2009 Presentation http://npocamp.net/?p=145

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Social Media Jam

Austin Non Profit Camp

Social GraphSocial Content

Social Platforms

BLOGS

VIDEOSMICROBLOGS

AUDIO (PODCAST)

PHOTOS

BRANDED SOCIAL NETWORKS

WIKIS

WHITE-LABELSOCIAL NETWORKS

PROFILES

EVENTS and CALENDARS

STATUS UPDATES

INTERACTIONS

In a Nutshell

(Later I’m going to tell you that you should start with a strategy.)

Facebook• Join as you (a human being)• Set up a Fan Page for the organization• Get the Causes application and set up your

Cause• Accept donations (requires registration with

Guidestar)• Consider setting up Groups and Events• Converse!

Twitter

• Set up a Twitter account• Create a background (but don’t stress about it)• Figure out who’s going to post (tweet)• Set up a calendar and some goals• Be conversational

Example of a Twitter PlanSuggested rules:• Be an advocate• Engage with others - make conversation• Go for quantity AND quality• Link to longer blog posts

Metrics:• Number of new followers• Number of tweets• What ratio of following to followers?• Number of direct messages• Number of retweets• Number of “Follow Friday” recommendations

(Thanks to Jen McCabe of PolarWisdom)

Why?

• Low cost: maybe free? (Value of time)• It's quick• You can do it yourself• Build relationships with your constituents• It can build presence and visibility (more links)• It’s expected (“Why aren’t you on Facebook?”)

Why?@RMHCAustinNonprofits should use soc med 1. to be in the conversation 2. our people are using it. 3. as a significant piece of our web presence.

@dpburksNP's should use social media to keep constituents engaged

@kimloopIt's the new grassroots organizing while improving/maintaining your organization's profile by going where people are.

@MackReedSocial media is the lingua franca of upscale, communicative potential donors (among others). Charities need to speak that language.

Why Not?

• Learning curve• Time• Writing• Legal issues• There’s a monster under

the bed

Three Uses of Social Media

1. Finding an audience, getting attention2. Making connections (networking)3. Forming community, sharing relationships

Do you want to do one, more, or all of the above?

The Internet is a vast network of networks, with many channels. Where is your voice in the global evolving mix?

Work Your Network!

FIRST: Define Your Strategy

• What do you care about? What are your goals and how do they translate into action?

• Beyond the mission statement: what is your story? How do you incorporate your goals, focus, and actions into a narrative?

• What are you trying to accomplish with your Internet presence.

Thanks!

Jon Lebkowskyjonl@socialwebstrategies.comhttp://socialwebstrategies.com

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