Integrating social media in the campaign

Jon Worth | @jonworthPPT: j.mp/EfAnimals (12mb)

Introduction (30 mins)

Group work (30 mins)

Report back (10 mins)

Social media surgery (20 mins)

Session Structure

The Brussels social media environment

What will change during the elections?

Brussels online campaigning can work

Summary

The Brusselssocial media enviroment

69% use social networks whereas in 2009 only 33% used social networks extensively.

29% write a personal blog, compared to 40% in 2009.

34% are on Twitter, up from 21%.

Source: http://www.epdigitaltrends.eu/

What will changeduring the elections?

Brussels online campaigning can work

SMART objectives for the web

1. Specific – Objectives should specify what they want to achieve.

2. Measurable – You should be able to measure whether you are meeting the objectives or not.

3. Achievable - Are the objectives you set, achievable and attainable?

4. Realistic – Can you realistically achieve the objectives with the resources you have?

5. Time – When do you want to achieve the set objectives?

The Brussels social media environment

What will change during the elections?

Brussels online campaigning can work

Recap

Creative Commons ImagesEthernet Cables http://www.flickr.com/photos/skreuzer/508996746/ Crossing Line http://www.flickr.com/photos/77879116@N00/3992671299/ Farage http://www.flickr.com/photos/36612355@N08/6841578933/ Bee http://www.flickr.com/photos/iamtreesha/7894625598/ Hugh’s Fish Fight http://www.flickr.com/photos/emcmillanscott/7186180227/ Tap http://www.flickr.com/photos/54799099@N00/4816226411/ Facebook Like http://www.flickr.com/photos/sofiabudapest/5925462073/ Hugh’s Fish Fight http://www.flickr.com/photos/emcmillanscott/7186180227/ Tonio Borg http://www.flickr.com/photos/european_parliament/8182499217/Twitter Bird http://www.flickr.com/photos/chaztoo/5116153039/ EP iPad http://www.flickr.com/photos/european_parliament/9024234939/ Thumb Down http://www.flickr.com/photos/european_parliament/3588751497/ Malmström http://www.flickr.com/photos/european_parliament/4287119537/ Randers Valg http://www.flickr.com/photos/61408252@N07/6150480360/ TGV http://www.flickr.com/photos/34147934@N07/4866055584/ Barroso http://www.flickr.com/photos/worldeconomicforum/3488886360/UK Passport http://www.flickr.com/photos/30285771@N06/3805159114/

Integrating social media in the campaign

Jon Worth | @jonworthPPT: j.mp/EfAnimals (12mb)