social media for quintus (brantford)

Social Media as used @ Silicon Halton

(your mileage may vary)

@StompRAka Rick Stomphorst

Agenda

My Agenda

Social Media Overview, Why & Relevancy

How Silicon Halton leverages Social Networks in community building

Tools + Demo

Next Steps

Complaints

Agenda

My Agenda

Social Media Overview, Why & Relevancy

How Silicon Halton leverages Social Networks in community building

Tools + Demo

Next Steps

Complaints

social media / social networks

Sept 27/11

5M Linkedin Users in Canada

8M Professionals in Canada (est)

Facebook & Google+ is for communities of interest & friends

LinkedIn is for professionals you know, business & communities of interest

Twitter is for people & businesses you want to know

Agenda

My Agenda

Social Media Overview, Why & Relevancy

How Silicon Halton leverages Social Networks in community building

Tools + Demo

Next Steps

Complaints

Go to where your members are or will be

Agenda

My Agenda

Social Media Overview, Why & Relevancy

How Silicon Halton leverages Social Media in community building

Tools + Demo

Next Steps

Complaints

DiscussRegistration

Description

Shameless self promotion

Demos

• Slideshare

• Flickr

Agenda

My Agenda

Social Media Overview, Why & Relevancy

How Silicon Halton leverages Social Networks in community building

Tools + Demo

Next Steps

Complaints

1. What’s the objective or purpose?• Increase awareness?• Improve brand perception?• Improve customer service?• Improve external collaboration?• Improve customer relations?• Plan new initiatives?• Investigate community?

2. How will you build a community?3. What are you going to say?4. Who’s going to manage it?5. How will you measure success?

What are you trying to accomplish?

Idea: Community Manager

• Emerging role

• Owns Social Media outlets

• Owns web site(s) / properties

• Key resource interfacing with community, on-line & in-person.

Tips

• “Following" someone on Twitter gets their attention

• Tweet: Daily

• LinkedIn messages: 1x / week max

• Create a LinkedIn group? (Create policy for who can join your LI group)

• Use SM to communicate with your members (LinkedIn group)

• Reproduce the newsletter to your LinkedIn Group

• Tweet your newsletter blog

• Tweet individual items as they occur, or schedule

• Post message in other FB groups

• Crowdsourced-Top-10 LinkedIn tips: http://slidesha.re/nlhIst

Cross Polination

• Make it easy to find your outposts

• Put your outposts on your signature, Web, LinkedIn, business card, tatoo…

Cross Polination

Rick StomphorstCo-Founder Silicon Halton CxO, SearchVelocity at Stomphorst Group Inc.

•Connecting Communities•Connecting Skills to Employers

Rick@Stomphorst.ca905.465.3625LinkedIn.com/in/RStomphorstTwitter.com/StompRwww.Stomphorst.ca

Agenda

My Agenda

Social Media Overview, Why & Relevancy

Social Media orientation & Silicon Halton leverages them

Tools + Demo

Next Steps

Complaints

Credits:Some charts collected by:Chris HerbertMI6Agency.com, Co-Founder, Silicon Halton http://b2bspecialist.posterous.com

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