brantford rate card 2013-2014

4
Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced “Wah-loo-sip”) is Laurier's official autonomous, student-run media organization. A non-profit corporation, WLUSP is best known for the publications it produces that serve both the Waterloo and Brantford campuses. Over the past 80 years Student Publications has been proud to produce award-winning, relevant media that engages, informs and entertains the Laurier community. Our publications consist of The Cord newspaper, The Cord Community Newspaper, Blueprint Magazine, Radio Laurier, The WLU’er Student Planner, The KeystoneYearbook and numerous websites. If you want to reach and inform the over 15,000 students, staff and faculty that make up the Laurier community, than take a look inside and let us know how we can help you to make the most of these exciting advertising opportunities. 2013-2014 Rate Card Contact Angela Endicott W.L.U.S.P Advertising Manager 519-884-0710 ext.3560 [email protected] Brantford Campus

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Page 1: Brantford Rate Card 2013-2014

Terms & Conditions

Policies:The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications,are as follows:

All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted.An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate.

Advertising Deadlines:Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

Discounts:Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.

Cancellation Policy:Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full.

Tear Sheets:As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased.

NSF Cheques:A fee of $30.00 will be charged to any account issuing a N.S.F. cheque

Inserts:Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue.

Payment:Payments can be made to WLU Student Publications. Balance is due 30 days after receipt of invoice. First time advertisers are required to pay in advance. All prices are in effect until April 30, 2014, however we reserve the right to respond to unanticipated price increases.

Contact Angela Endicott WLUSP Advertising Manager519-884-0710 ext. 3560 or [email protected]

Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced“Wah-loo-sip”) is Laurier's official autonomous, student-run media organization. A non-profit corporation, WLUSP is best known for the publications it produces that serve both the Waterloo and Brantford campuses.

Over the past 80 years Student Publications has been proud to produce award-winning,relevant media that engages, informs and entertains the Laurier community. Our publications consist of The Cord newspaper, The Cord Community Newspaper,Blueprint Magazine, Radio Laurier, The WLU’er Student Planner, The KeystoneYearbookand numerous websites.

If you want to reach and inform the over 15,000 students, staff and faculty that make upthe Laurier community, than take a look inside and let us know how we can help you to make the most of these exciting advertising opportunities.

2013-2014Rate Card

Contact Angela Endicott W.L.U.S.P Advertising Manager

519-884-0710 [email protected]

Brantford Campus

Page 2: Brantford Rate Card 2013-2014

32

$175Business Card

Price$240.25$148$106

1/8 Page $84$63

AD SizeFull PageHalf Page1/4 Page

Insert

Advertising Rates

Add Colour

OneColour$140

TwoColours

$225

FullColour$350

Publishing Dates

Ad Dimensions10”w x 15.5”h10”w x 7.5’h10”w x 3.75”h or5.933”w x 6.5”h5.993”w x 3.75”h3.9”w x 2”hPer 1000

Summer 2013June 26**Fall 2013Aug 30*

Sept 11*, 25Oct 9, 23Nov 6, 20

Winter 2013Jan 8, 22

Feb 5,12, 26March 12, 26

**June 26th issue is 50% discounted***Aug 30 & Sept 11th issues

have a 25% premium added**

Radio Weekly RatesOn Air Advertisements (30 second ads aired 100 times)

Morning Show Sponsorship - Exclusive One week (Mon. to Fri.) Online Banner Ad - ExclusiveOne week (Mon. to Fri.)

Pre-stream clip - ExclusiveOne week (Mon. to Sun)

Direct outlet to a targeted audience1Minimal hourly advertising timereduces listener fatigue

2

Utilizes contemporary online broadcasting systems including smartphone apps such as TuneItAdheres to strict quality standards withrespect to appropriate content

3

4

Why Radio Laurier?

$175

$75

$75

$30

All Prices are exclusive of HST

Inside CoversOutside Back Cover Ad Size

TabsFull Page Weekly PageDaily AnnouncementCommunity Directory

$1560Ad Price

$847$1295$386$140$58$25

Full ColourAd Description

Full ColourFull ColourFull ColourFull ColourText OnlyText Only

7.5”w x 10”hAd Dimensions

7.5”w x 10”h7.5”w x10”h6.5”w x 9”h

6.5”w x 1.5”h 3 plus- $120 each

Free listing with purchase of ads

*All prices are exclusive of HST*Deadline for securing ad space is June 28th 2013.

Deadline for Artwork is July 3rd 2013.

The CarnegieMemories are important to every student at Laurier Brantford. The Carnegie is a yearbook that is dedicated to providing students of the campus with photos and reflections of their years on the Brantford Campus, an experience they were all part of. This is something every student will want to share with friends and family. All undergrad students who have graduation photographs taken on campus by the official photographer will receive a free copy of the yearbook. This is an opportunity for your business to be a part of a school year to remember.

Laurier Brantford’s official student planner has been combined with the Waterloo campus student planner and will be known as the Wlu’er. It will be given out to 11,500 undergraduate students across both Laurier campuses. The planner is specifically designed for the Laurier student body. This is an invaluable resource to help students organize their Lives.

Ads should be acurately sized and submitted in PDF format to

Angela Endicott Advertising Manager [email protected]

Deadline for Artwork is Feb 28th 2014.

CarnegieAdvertising Rates (Black and White)

$690$123$81

Business Card $59

Full PageHalf Page1/4 Page

8”w x 11”h8”w x 5.5’h4”w x 5.5”h4”w x 2”h

$25 Discount when customer suppliesready to air advertisement.

*Excludes online ads.

Food & Entertainment Listing $58 Text Only List up to 5 daily specials a week

Full colour Pages75% increase in sizeUsed as a teaching tool in1st year curriculumDays now divided into 8am-11pm time incrementsDouble sided coupon sectionNew Food and Entertainment Guide

Student Coupons Double sided coupon

$250 (x1) Full Colour 6.5”w x 2”h$800(x4) Full Colour 4 Coupons is a full page double sided

BundleDiscountsBundle 2

media options & save 10%

New New

The Sputnik provides news coverage, entertainment and insight for members of Laurier Brantford’s student body as well as the Brantford community. The Sputnik has grown exponentially in the past few years both in terms of overall quality and outreach to the Brantford Community Ad copy deadline is due @ noon on Friday

prior to the publication date. Exceptions: August 30th issue deadline is August

26th. & January 8th deadline is December 13th.

Advertising Deadlines

Page 3: Brantford Rate Card 2013-2014

32

$175Business Card

Price$240.25$148$106

1/8 Page $84$63

AD SizeFull PageHalf Page1/4 Page

Insert

Advertising Rates

Add Colour

OneColour$140

TwoColours

$225

FullColour$350

Publishing Dates

Ad Dimensions10”w x 15.5”h10”w x 7.5’h10”w x 3.75”h or5.933”w x 6.5”h5.993”w x 3.75”h3.9”w x 2”hPer 1000

Summer 2013June 26**Fall 2013Aug 30*

Sept 11*, 25Oct 9, 23Nov 6, 20

Winter 2013Jan 8, 22

Feb 5,12, 26March 12, 26

**June 26th issue is 50% discounted***Aug 30 & Sept 11th issues

have a 25% premium added**

Radio Weekly RatesOn Air Advertisements (30 second ads aired 100 times)

Morning Show Sponsorship - Exclusive One week (Mon. to Fri.) Online Banner Ad - ExclusiveOne week (Mon. to Fri.)

Pre-stream clip - ExclusiveOne week (Mon. to Sun)

Direct outlet to a targeted audience1Minimal hourly advertising timereduces listener fatigue

2

Utilizes contemporary online broadcasting systems including smartphone apps such as TuneItAdheres to strict quality standards withrespect to appropriate content

3

4

Why Radio Laurier?

$175

$75

$75

$30

All Prices are exclusive of HST

Inside CoversOutside Back Cover Ad Size

TabsFull Page Weekly PageDaily AnnouncementCommunity Directory

$1560Ad Price

$847$1295$386$140$58$25

Full ColourAd Description

Full ColourFull ColourFull ColourFull ColourText OnlyText Only

7.5”w x 10”hAd Dimensions

7.5”w x 10”h7.5”w x10”h6.5”w x 9”h

6.5”w x 1.5”h 3 plus- $120 each

Free listing with purchase of ads

*All prices are exclusive of HST*Deadline for securing ad space is June 28th 2013.

Deadline for Artwork is July 3rd 2013.

The CarnegieMemories are important to every student at Laurier Brantford. The Carnegie is a yearbook that is dedicated to providing students of the campus with photos and reflections of their years on the Brantford Campus, an experience they were all part of. This is something every student will want to share with friends and family. All undergrad students who have graduation photographs taken on campus by the official photographer will receive a free copy of the yearbook. This is an opportunity for your business to be a part of a school year to remember.

Laurier Brantford’s official student planner has been combined with the Waterloo campus student planner and will be known as the Wlu’er. It will be given out to 11,500 undergraduate students across both Laurier campuses. The planner is specifically designed for the Laurier student body. This is an invaluable resource to help students organize their Lives.

Ads should be acurately sized and submitted in PDF format to

Angela Endicott Advertising Manager [email protected]

Deadline for Artwork is Feb 28th 2014.

CarnegieAdvertising Rates (Black and White)

$690$123$81

Business Card $59

Full PageHalf Page1/4 Page

8”w x 11”h8”w x 5.5’h4”w x 5.5”h4”w x 2”h

$25 Discount when customer suppliesready to air advertisement.

*Excludes online ads.

Food & Entertainment Listing $58 Text Only List up to 5 daily specials a week

Full colour Pages75% increase in sizeUsed as a teaching tool in1st year curriculumDays now divided into 8am-11pm time incrementsDouble sided coupon sectionNew Food and Entertainment Guide

Student Coupons Double sided coupon

$250 (x1) Full Colour 6.5”w x 2”h$800(x4) Full Colour 4 Coupons is a full page double sided

BundleDiscountsBundle 2

media options & save 10%

New New

The Sputnik provides news coverage, entertainment and insight for members of Laurier Brantford’s student body as well as the Brantford community. The Sputnik has grown exponentially in the past few years both in terms of overall quality and outreach to the Brantford Community Ad copy deadline is due @ noon on Friday

prior to the publication date. Exceptions: August 30th issue deadline is August

26th. & January 8th deadline is December 13th.

Advertising Deadlines

Page 4: Brantford Rate Card 2013-2014

Terms & Conditions

Policies:The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publications,are as follows:

All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publications of incorrect material unless orders are accompanied by copy or legible proofs for identification. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted.An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate.

Advertising Deadlines:Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

Discounts:Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.

Cancellation Policy:Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full.

Tear Sheets:As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publications can be purchased.

NSF Cheques:A fee of $30.00 will be charged to any account issuing a N.S.F. cheque

Inserts:Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue.

Payment:Payments can be made to WLU Student Publications. Balance is due 30 days after receipt of invoice. First time advertisers are required to pay in advance. All prices are in effect until April 30, 2014, however we reserve the right to respond to unanticipated price increases.

Contact Angela Endicott WLUSP Advertising Manager519-884-0710 ext. 3560 or [email protected]

Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced“Wah-loo-sip”) is Laurier's official autonomous, student-run media organization. A non-profit corporation, WLUSP is best known for the publications it produces that serve both the Waterloo and Brantford campuses.

Over the past 80 years Student Publications has been proud to produce award-winning,relevant media that engages, informs and entertains the Laurier community. Our publications consist of The Cord newspaper, The Cord Community Newspaper,Blueprint Magazine, Radio Laurier, The WLU’er Student Planner, The KeystoneYearbookand numerous websites.

If you want to reach and inform the over 15,000 students, staff and faculty that make upthe Laurier community, than take a look inside and let us know how we can help you to make the most of these exciting advertising opportunities.

2013-2014Rate Card

Contact Angela Endicott W.L.U.S.P Advertising Manager

519-884-0710 [email protected]

Brantford Campus