social media for quintus (brantford)
DESCRIPTION
Slide Deck for IAAP-Brantford (Quintus Chapter) of how Silicon Halton uses Social NetworkingTRANSCRIPT
Social Media as used @ Silicon Halton
(your mileage may vary)
@StompRAka Rick Stomphorst
Agenda
My Agenda
Social Media Overview, Why & Relevancy
How Silicon Halton leverages Social Networks in community building
Tools + Demo
Next Steps
Complaints
Agenda
My Agenda
Social Media Overview, Why & Relevancy
How Silicon Halton leverages Social Networks in community building
Tools + Demo
Next Steps
Complaints
social media / social networks
Sept 27/11
5M Linkedin Users in Canada
8M Professionals in Canada (est)
Facebook & Google+ is for communities of interest & friends
LinkedIn is for professionals you know, business & communities of interest
Twitter is for people & businesses you want to know
Agenda
My Agenda
Social Media Overview, Why & Relevancy
How Silicon Halton leverages Social Networks in community building
Tools + Demo
Next Steps
Complaints
Go to where your members are or will be
Agenda
My Agenda
Social Media Overview, Why & Relevancy
How Silicon Halton leverages Social Media in community building
Tools + Demo
Next Steps
Complaints
DiscussRegistration
Description
Shameless self promotion
Demos
• Slideshare
• Flickr
Agenda
My Agenda
Social Media Overview, Why & Relevancy
How Silicon Halton leverages Social Networks in community building
Tools + Demo
Next Steps
Complaints
1. What’s the objective or purpose?• Increase awareness?• Improve brand perception?• Improve customer service?• Improve external collaboration?• Improve customer relations?• Plan new initiatives?• Investigate community?
2. How will you build a community?3. What are you going to say?4. Who’s going to manage it?5. How will you measure success?
What are you trying to accomplish?
Idea: Community Manager
• Emerging role
• Owns Social Media outlets
• Owns web site(s) / properties
• Key resource interfacing with community, on-line & in-person.
Tips
• “Following" someone on Twitter gets their attention
• Tweet: Daily
• LinkedIn messages: 1x / week max
• Create a LinkedIn group? (Create policy for who can join your LI group)
• Use SM to communicate with your members (LinkedIn group)
• Reproduce the newsletter to your LinkedIn Group
• Tweet your newsletter blog
• Tweet individual items as they occur, or schedule
• Post message in other FB groups
• Crowdsourced-Top-10 LinkedIn tips: http://slidesha.re/nlhIst
Cross Polination
• Make it easy to find your outposts
• Put your outposts on your signature, Web, LinkedIn, business card, tatoo…
Cross Polination
Rick StomphorstCo-Founder Silicon Halton CxO, SearchVelocity at Stomphorst Group Inc.
•Connecting Communities•Connecting Skills to Employers
[email protected]/in/RStomphorstTwitter.com/StompRwww.Stomphorst.ca
Agenda
My Agenda
Social Media Overview, Why & Relevancy
Social Media orientation & Silicon Halton leverages them
Tools + Demo
Next Steps
Complaints
Credits:Some charts collected by:Chris HerbertMI6Agency.com, Co-Founder, Silicon Halton http://b2bspecialist.posterous.com
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