social media for branding

Personal BrandingThe Power of You

Heidi Miller, Social Media Consultant, www.heidi-miller.com@heidimillerhttp://profile.to/heidimiller

Creative ConnectionsMinneapolis, MN Sept 16-19, 2010

#tcce10

Friday, September 17, 2010

Personal Branding Strategy

• Who do you want to reach?

• Why?

• What do you want them to do?

• How can you help them?

• How will you know when you’ve succeeded?

• What are your current marketing goals?

@heidimiller #tcce10

Where are your key

influencers?• LinkedIn• Facebook• Twitter• Flickr• MySpace• Amazon reviews• iTunes• Forums

Where are your key

influencers?• LinkedIn• Facebook• Twitter• Flickr• MySpace• Amazon reviews• iTunes• Forums

Who are you trying

to engage?

% Growth of adults

updating Twitter status

@heidimiller #tcc10

Average of of SNS users by

Branding Basics

Know your superpower

What is your value proposition?

• I help people who spend/enjoy/love _________ and who need ________

• Who are facing ______________

• Will enjoy _________________

• Who are facing ______________

• Will enjoy _________________

• While enabling ______________

• Who are facing ______________

• Will enjoy _________________

• While enabling ______________

• Compared to _______________

Build your

reputation

Be personalBe generousBe relevant

Building Presence

• Blogs/podcasts

Building Presence

• Blogs/podcastsPost thoughtfully on a regular basis on relevant topics

Building Presence

Comment on relevant blogs

Building Presence

Call in podcast comments

Building Presence

• Facebook

Building Presence

• FacebookLike

Building Presence

• FacebookLike

Comment

Building Presence

• FacebookLike

Comment

Join Facebook events

Building Presence

• FacebookLike

Comment

Share Facebook events

Building Presence

• FacebookLike

Comment

Invite more people to Facebook events

Building Presence

• FacebookLike

Comment

Tag friends in photos

Building Presence

• FacebookLike

Comment

• Twitter

Building Presence

• FacebookLike

Comment

• TwitterReTweet relevant, useful content

Building Presence

• FacebookLike

Comment

Reply promptly

Building Presence

• FacebookLike

Comment

Reply promptly

Twitter events with hashtag

Building Presence

• FacebookLike

Comment

Reply promptly

Participate in Follow Friday

Building Presence

• FacebookLike

Comment

Reply promptly

Participate in Follow Friday

• Comment on LinkedIn group posts

Building Presence

Expose yourself

Express personality

Be personal

Liz Strauss

• Self-expression• Reach out• Respond personally• Share your ideas• Give credit, give links, give a hand• Be passionate, funny, human

http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/@heidimiller

#tcce10Friday, September 17, 2010

Be personable...

without being

too personal

PersonalOriginal contentItem commentaryResponse

Content Distribution for SNS

3 Steps to

Online Brand

Managing

Step 1:Monitor

Set up Google alertwww.google.com/alert

Your name Your brand Your product or service Competitor’s names Issues Keywords

1. Enter search term

1. Enter search term 2. Choose Everything

3. Enter email & create@heidimiller #tcce10

Step 2: Set up profiles

Profile Basics• Use consistent, friendly, professional profile photo

• Your face

• No kids or pets

• Create consistent one-line bio

• Create consistent one-paragraph bio

• Use www.knowem.com to save name across SNS

• Capture your name, brand, or as close as you can get to it

Profile do’s• Basic info

• Profile photo

• Relationships

• Likes and interests

• Education and work

• Contact info

• Profile photo

• Relationships

• Contact info

• Profile photo

• Relationships

• Contact info• Look like you• Convey your brand image• Convey a human being@heidimiller

• Profile photo

• Relationships

• Contact info• Look like you• Convey your brand image• Convey a human being@heidimiller

• Profile photo

• Relationships

• Contact info• Consider relatives’ privacy wishes

• Profile photo

• Relationships

• Contact info• Consider relatives’ privacy wishes

• Profile photo

• Relationships

• Contact info

• Profile photo

• Relationships

• Contact info

Add personal and professional activities

and interests

Music, books and movies show your

personality

Basic info• Hometown

• Location

• Birthday

• Gender

• Bio: tell a story

Basic info• Hometown

• Location

• Birthday

• Gender

• Bio: tell a story

Profile do’s

Handle: Descriptive, shortest version of

your real name

Profile do’s

Handle: Descriptive, shortest version of

your real name

List your real name, even when

Twittering for a brand

Profile do’s

Link to your website

Profile do’s

Bio: list roles, interests, show personality. If

Twittering for a brand, say so.

Profile do’s

Engage

Step 3:

Answer the questions

Answer the questions• What are you reading?

• What are you commenting on?

• What are you blogging?

• What are you furious about?

• What are you excited to see?

• What do you need right now?

• What are you wondering about?

• What would you like to ask?

• What are you participating in?

• Who are you with?

• What are you talking about?

• What are you laughing about?

• What are you rolling your eyes over?

• Be generous and gracious. Check your ego at the door.

• Don’t be That Guy: no blatant self-promotion. Help others first and most.

• Be personable without being too personal.

Tips for brand building

• Be omnipresent: take advantage of cross-posting automation.

• Be a nerd: track and measure everything.

• Be yourself, consistently. No split personalities.

• Be kind to yourself: allow yourself to make mistakes.

• Be generous with comments, praise, likes, opinions, responses and reTweets.

Personal BrandingThe Power of You

Heidi Miller, Social Media Consultant, www.heidi-miller.com@heidimillerhttp://profile.to/heidimiller

Creative ConnectionsMinneapolis, MN Sept 16-19, 2010

#tcce10

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