Social Branding and Social MediaWho needs it and why?

By Contessa Scroggins

Social media has exploded in every way possible and in more ways than we could have imagined 10 years ago.More people own a digital device than they own a toothbrush.

Qualman, E. 2015

Social Media: Information

Social media has enabled information to be shared with millions of people, it has sped up relationship building, and has accelerated the power of influence on others.

Viegas, C., 2013

Are you going on a date?

You better Google them first. You don’t want to go out with someone that is fake.

Finding out about a person’s past employment, past and current addresses, education and more is just a click away on the powerful social internet. So what information do you want people reading about you? Take control of your brand of you. • Besides having and maintaining the most

common accounts that people have…Facebook, Twitter, Snapchat, Linkedin,etc. you should also:– Purchase the URL of your name– Create your Google profile– Create an about.me page– Maintain your network by using My web career

Cabellon, E., 2011

By using these additional resources you take control of your brand of you and the content that people see. This can not only prevent false or damaging information but can promote you for future job prospects.

Cabellon, E., 2011

Branding yourself is vital considering the vast power of the internet and social media.

Image from: http://www.business2community.com/social-media/6-awesome-image-ideas-to-capture-your-fans-attention-in-social-media-0536279#WXmebm4tWIH82JoT.97

Social Media: CareerCreating and maintaining your brand should be viewed as a valuable resource. Not only building relationships through networking but also by highlighting your expertise and skills.Including your interests and hobbies in your brand is an important yet often overlooked attribute. Sharing this information could spark interest in you for skills that were not originally utilized.

Estanek, S. & Love, P., 2004

ReferencesCabellon, E. (2011, August 29). Digital identity development in

higher education [log post]. Retrieved from: http://edcabellon.com/digitalidentity/

Estanek, S. & Love, P., (2004). Rethinking student affairs practice. San Francisco, CA: Jossey-Bass.

Qualman, E. (2015, January 26). Social media revolution2015 #socialnomics [video file]. Retrieved from

https://www.youtube.com/watch?v=jottDMuLesU

Viegas, C. (2013, February 20). Social media-the new revolution. [video file] Retrieved from

https://www.youtube.com/watch?v=s7UcQZCX_LE