branding nwf with social media
DESCRIPTION
NWF is a big tent organization that has a number of branded programs and events. While social media and communication in the online space can be intimidating we've chosen to conquer it by empowering our brand to branch out.TRANSCRIPT
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In Our Brand We Trust
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We Have Traditional Branding...
And it’s 63 Pages Long
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But Guidelines Only Go So Far
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Our Brand is Complicated
• We have many branded programs
• We have a long history
• Our brand is easily confused
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We Get Confused With...
• National Wildlife Foundation• World Wildlife Fund• World Wildlife Foundation
WE ARE NOT THE PANDA
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Guess Who Doesn’t Care About Our Branding Strategy?
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How Does That Translate Online?
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Be Present
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Our Programs are Present
@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction
WildlifeAction
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We Trust Our Staff
• Keep lines of communication open
• Learn from one another
• Reach audiences while being ourselves
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Listen and Learn
• How are people responding to us?
• What makes people happy?
• What inspires them to protect wildlife?
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How We Listen: Search News Search Blogs
Search Social Sites