social media, digital pr & personal online branding

@plandigitaluk@lordlancaster

Social Media, Digital PR & Personal Online Branding

by

@lordlancaster(aka Paul Lancaster)

@plandigitaluk@lordlancaster

Who is @lordlancaster?

@plandigitaluk@lordlancaster

Source: ‘Zarella’s Hierarchy of Contagiousness’ by Dan Zarella

@plandigitaluk@lordlancaster

What is Social Media?

‘Social Media’ is the term used to describe the 2nd generation of websites (or Web 2.0) which enable greater interaction with users.

Traditional websites required passive consumption of information by the reader in a top-down approach.

The ‘Social Web’ encourages the reader to contribute their own content and ideas.

@plandigitaluk@lordlancaster

Which of these do you use?

• Twitter - hashtag for today is #nclsocial• Facebook• YouTube• Flickr• MySpace• LinkedIn• Wikipedia• Discussion Forums• Google+

@plandigitaluk@lordlancaster

Why use Social Media?

• It’s free!• Gives you a voice (potentially global)• Shareable by default• Levels the playing field• Allows you to start something NOW!• Enables you to create a community• Stimulates debate• It’s fun & exciting too! ;o)

@plandigitaluk@lordlancaster

• An online ‘micro-blogging’ tool that enables users to post 140-character messages about themselves and their business/activity.

• Real-time updates on what’s going on in the world, right now, as it happens!

• ‘Tweets’ can be posted online via the website, a smartphone app or SMS text.

@plandigitaluk@lordlancaster

@plandigitaluk@lordlancaster

@plandigitaluk@lordlancaster

@plandigitaluk@lordlancaster

@plandigitaluk@lordlancaster

@plandigitaluk@lordlancaster

@plandigitaluk@lordlancaster

TweetDeck(www.tweetdeck.com)

@plandigitaluk@lordlancaster

Examples

• Shell LiveWIRE (www.shell-livewire.org)

• PostOffice (@PostOfficeNE1)

• NO EMAIL DAY (facebook.com/NoEmailDay)

@plandigitaluk@lordlancaster

Personal Online Branding

• Who do you want to be?

• What do you want to be known for?

• What will you talk about?

• How will you find your audience or ‘tribe’?

• Which Social Media tools should you use?

@plandigitaluk@lordlancaster

Personal Online Branding

Be consistent!

I use the same username of ‘lordlancaster’ across all Social Media tools & websites I use.

It’s memorable & denotes some authority.

This has helped me establish myself as a person of influence on certain topics.

@plandigitaluk@lordlancaster

@plandigitaluk@lordlancaster

Recommended Reading

• ANYTHING by Seth Godin!Sign up for his free daily blog emails at:http://sethgodin.typepad.com

• ‘Engage’ by Brian Solis

• ‘Marketing to the Social Web’ by Larry Weber

• ‘Zarrella’s Hierarchy of Contagiousness’ by Dan Zarrella

@plandigitaluk@lordlancaster

Questions (now or later)?

If you have any questions or feedback, please:

Send a Tweet to me @lordlancaster or @plandigitaluk incl. the hashtag #nclsocial

Also, please Follow Me on Twitter & read my blog at http://plandigital.wordpress.com

Finally, join the NO EMAIL DAY campaign! ;o)