social media case study: picture perfect nails contest by chambor geneva

Case Study

The Brand and its Social Presence

Chambor Geneva on Facebook

Chambor is a premium Cosmetics Brands headquartered in Geneva, Switzerland

The Brand till now, had maintained a more brand to consumer communication approach

For the re-launch of their product “Chambor Stars”, a set of nail polishes applicable together, Chambor wished to open avenues for women to share their creativity on the page, thereby manifesting Chambor’s already existing brand loyalty online.

To achieve the same, CogMat visualised and designed the “Picture Perfect Nails Contest”.

Objective

To engage fans with an activity and get them to get more involved in the page.

To change the perception of the brand from a page that gives only makeup/fashion/beauty tips to a page that is open to showcasing user-generated content as well.

To give a common platform for people who love Nail Art to interact with each other as well as the brand.

Overview

Creating Awareness

Accepting Entries

Increasing Interactions from Fans

Increasing participation

from Fans

The task was to hold a contest online for a brand that has never done Online Contests before.

Route Taken

Challenges

The only medium used was

digital.

The only platform used was Facebook

Low Budget

Execution

The Teaser PostsBefore the launch of the contest, we ran Teaser Posts on Facebook to build excitement around it.

Specially designed cover photo

Welcome Page

On the brand’s Facebook page, we created a Contest Tab exclusively available to the fans of the page. People who had not “like”d the page were shown the image here.

The Contest App

The contest tab was designed keeping in mind the visual nature of the contest, showing simple designs aimed at unleashing one’s imagination.

The Contest App

The upload was just a one click process. We also asked women to tell us why their Nail Art was uniquely them.

Increasing Engagement

Creating ConversationsResponding to Queries real time

All promotional posts got high interactions with women not only liking but sharing and commenting too

We got scores of queries on the wall and we efficiently managed to answer each of them promply

Received Positive Comments

Positive Comments

Positive Comments

The Results

23.22% increase in Fans

54.51% increase in Interactions

50.8% increase in Shares

78.57% increase in Queries

163.06% increase in Reach

Thank You