social media case study: picture perfect nails contest by chambor geneva
DESCRIPTION
Social Media Case Study: Picture Perfect Nails Contest by Chambor. The contest tab was designed keeping in mind the visual nature of the contest, showing simple designs aimed at unleashing one’s imagination.TRANSCRIPT
Case Study
The Brand and its Social Presence
Chambor Geneva on Facebook
Chambor is a premium Cosmetics Brands headquartered in Geneva, Switzerland
The Brand till now, had maintained a more brand to consumer communication approach
For the re-launch of their product “Chambor Stars”, a set of nail polishes applicable together, Chambor wished to open avenues for women to share their creativity on the page, thereby manifesting Chambor’s already existing brand loyalty online.
To achieve the same, CogMat visualised and designed the “Picture Perfect Nails Contest”.
Objective
To engage fans with an activity and get them to get more involved in the page.
To change the perception of the brand from a page that gives only makeup/fashion/beauty tips to a page that is open to showcasing user-generated content as well.
To give a common platform for people who love Nail Art to interact with each other as well as the brand.
Overview
Creating Awareness
Accepting Entries
Increasing Interactions from Fans
Increasing participation
from Fans
The task was to hold a contest online for a brand that has never done Online Contests before.
Route Taken
Challenges
The only medium used was
digital.
The only platform used was Facebook
Low Budget
Execution
The Teaser PostsBefore the launch of the contest, we ran Teaser Posts on Facebook to build excitement around it.
Specially designed cover photo
Welcome Page
On the brand’s Facebook page, we created a Contest Tab exclusively available to the fans of the page. People who had not “like”d the page were shown the image here.
The Contest App
The contest tab was designed keeping in mind the visual nature of the contest, showing simple designs aimed at unleashing one’s imagination.
The Contest App
The upload was just a one click process. We also asked women to tell us why their Nail Art was uniquely them.
Increasing Engagement
Creating ConversationsResponding to Queries real time
All promotional posts got high interactions with women not only liking but sharing and commenting too
We got scores of queries on the wall and we efficiently managed to answer each of them promply
Received Positive Comments
Positive Comments
Positive Comments
The Results
23.22% increase in Fans
54.51% increase in Interactions
50.8% increase in Shares
78.57% increase in Queries
163.06% increase in Reach
Thank You