social media basics: build a facebook page

Build a Facebook Page for your Business in 5 Easy Steps

Why Facebook Matters

700,000 new users / day

½ US population on Facebook

18.8 million in Mexico

25% online time > social media

9.85%

8.93%

64% Like a business or brand

25% more likely to look at you

15% more likely to buy from you

Facebook BasicsProfiles & Pages

Facebook Profile

YOU

FRIENDS• Events / social gatherings• Personal sharing with friends, family and acquaintances• Politics/photos/videos/books

Facebook Page

BUSINESS

FANS• Business-related events• Public relations• Customer support• Special promotions• Relationship-building• Mini web page

You interact with FRIENDS

Your page interacts with FANS

Create your PageStep 1: Login & select business

type

Login & select your business type

http://www.facebook.com/pages

Create your Page Step 2: Customize with photos

& info

Upload your photo

Choose a photo that tells a story

Profile Photo180 x 540 pixels

Keep your info simple and include URLs

Create your Page Step 3: Add content

Tell your story through news, events, photos, blog, & interaction with fans

Add photos to your page

Photo Strip96 x67 pixels

Use Facebook & 3rd party apps

Create your Page Step 5: Promote your page

Suggest to your friends

Share the page on your wall

Add a Facebook Like Box

Add links and buttons to your web & blog

Add a simple button<a href="http://www.facebook.com/yoururl"><img src="http://www.lagueramedia.com/images/facebook-icon.png" width="50" height="50" alt="" border="0"></a>

WordpressInstall Facebook Share Plugin

Create an alias or username

www.facebook.com/yourbusinessname

• Need 25 fans • Business cards• Email signature• Print ads• Web contact us page

Question & AnswerFacebook Pages

web · social media · seo · consulting

www.lagueramedia.com@lagueramedia

shari@lagueramedia.com c: 415-115-9117