THE BASICS OF FACEBOOK

welcome to the 21st century

for business

More than 800 million active users

Average user has 130 friends

More than 350 million active users currently access Facebook through their mobile devices

Average user is connected to 80 community pages, groups and events

How People Share Online

The Difference Between Profiles and Pages

A profile is for you

A page is for your business

A profile can only hold 5,000 friends

You control who sees your profile

Everyone can see your business page

A page can have an unlimited amount of fans

Reasons Your Business Needs A Facebook Page

People are searching for your services and products

Engage with current customers

Connect with potential customers

Promote other links, blog articles, etc.

Pages allow custom landing tabs

Facebook Ads

Contests

Pages provide analytics

Pages are always publicly visible

Is my audience on Facebook?

Questions To Ask

Why should people pay attention to me?

How can I add value?

What are my goals?

What does success look like to me?

The Best Type Of Advertisement?

word of mouth

Need To Know

Promote your pageBe responsive

Don’t just talk about yourself Ask questions

Use promotions to generate traffic & build excitementConsider targeted Ads to increase traffic and number of fans

It WILL take timeBuilding relationships and profit doesn’t happen overnight

Some Tips To Promote Your Business On Facebook

Engagement

EventsVideosDiscussionsPhotosBlog Articles

Take Advantage Of Your Network

Email your opt-in mailing list

Include link in your email signature

Introduce your page in a blog post

Make the Facebook logo noticeable on your website

Three Things To Remember

1. RELATIONSHIP

2. RELATIONSHIP

3. RELATIONSHIP

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thumbprintmkt @thumbprintmkt