social media basics: build a facebook page

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Build a Facebook Page for your Business in 5 Easy Steps

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Build a Facebook page for your business in 5 easy steps.

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Page 1: Social Media Basics:  Build a Facebook Page

Build a Facebook Page for your Business in 5 Easy Steps

Page 2: Social Media Basics:  Build a Facebook Page

Why Facebook Matters

700,000 new users / day

½ US population on Facebook

18.8 million in Mexico

25% online time > social media

Page 3: Social Media Basics:  Build a Facebook Page

9.85%

8.93%

Page 4: Social Media Basics:  Build a Facebook Page

64% Like a business or brand

25% more likely to look at you

15% more likely to buy from you

Page 5: Social Media Basics:  Build a Facebook Page

Facebook BasicsProfiles & Pages

Page 6: Social Media Basics:  Build a Facebook Page

Facebook Profile

YOU

FRIENDS• Events / social gatherings• Personal sharing with friends, family and acquaintances• Politics/photos/videos/books

Facebook Page

BUSINESS

FANS• Business-related events• Public relations• Customer support• Special promotions• Relationship-building• Mini web page

Page 7: Social Media Basics:  Build a Facebook Page

You interact with FRIENDS

Your page interacts with FANS

Page 8: Social Media Basics:  Build a Facebook Page

Create your PageStep 1: Login & select business

type

Page 9: Social Media Basics:  Build a Facebook Page

Login & select your business type

http://www.facebook.com/pages

Page 10: Social Media Basics:  Build a Facebook Page

Create your Page Step 2: Customize with photos

& info

Page 11: Social Media Basics:  Build a Facebook Page

Upload your photo

Page 12: Social Media Basics:  Build a Facebook Page

Choose a photo that tells a story

Profile Photo180 x 540 pixels

Page 13: Social Media Basics:  Build a Facebook Page

Keep your info simple and include URLs

Page 14: Social Media Basics:  Build a Facebook Page

Create your Page Step 3: Add content

Page 15: Social Media Basics:  Build a Facebook Page

Tell your story through news, events, photos, blog, & interaction with fans

Page 16: Social Media Basics:  Build a Facebook Page

Add photos to your page

Photo Strip96 x67 pixels

Page 17: Social Media Basics:  Build a Facebook Page

Use Facebook & 3rd party apps

Page 18: Social Media Basics:  Build a Facebook Page

Create your Page Step 5: Promote your page

Page 19: Social Media Basics:  Build a Facebook Page

Suggest to your friends

Page 20: Social Media Basics:  Build a Facebook Page

Share the page on your wall

Page 21: Social Media Basics:  Build a Facebook Page

Add a Facebook Like Box

Page 22: Social Media Basics:  Build a Facebook Page

Add links and buttons to your web & blog

Add a simple button<a href="http://www.facebook.com/yoururl"><img src="http://www.lagueramedia.com/images/facebook-icon.png" width="50" height="50" alt="" border="0"></a>

WordpressInstall Facebook Share Plugin

Page 23: Social Media Basics:  Build a Facebook Page

Create an alias or username

www.facebook.com/yourbusinessname

• Need 25 fans • Business cards• Email signature• Print ads• Web contact us page

Page 24: Social Media Basics:  Build a Facebook Page

Question & AnswerFacebook Pages

Page 25: Social Media Basics:  Build a Facebook Page

web · social media · seo · consulting

www.lagueramedia.com@lagueramedia

[email protected] c: 415-115-9117