social media 105: overview of social media tools

Mayo Clinic Center for Social MediaSocial Media Residency

Social Media 105: Overview of Social Media Tools

Intro to Social Media Tools

Blogs RSS

Podcasts Social Networks

Pinterest YouTube

Wikis Twitter

Slideshare uStream

Blogs• Just an easy-to-publish Web site that allows

comments

• Blogs in Plain English - Lee LeFever

• You read them all the time without even knowing it

Blogs in Plain English - http://bit.ly/170yk

RSS = Really Simple Syndication

• Lets you easily track dozens of blogs or other Web sites without surfing

• RSS “baked in” to many browsers

• Google Reader a free Web option

• Blogs can generate RSS feeds and display feeds from other sites

Podcasts - “TiVo for Audio”• Series of segments to which you can

subscribe via RSS

• No iPod, iPhone or iPad required• Non-Apple mp3 or smart phone• Can listen on your computer

• iTunes free for PC or Mac• Major Advantage: Multitasking Consumption

Social Networking Sites• Consumer• Facebook• MySpace

• Professional• LinkedIn• Doximity or Sermo for MDs

• Private• Social Media Health Network

Social Networking Sites

Wikis• Collaborative editing platforms

• “Track changes” sans headaches

• Wikipedia the most famous• More than 4 million articles in English• Extensive, definitive stories quickly on

major news events, such as...• 35W Bridge Collapse• Virginia Tech/Sandy Hook shooting

A museum display...

A Story from Twitter

Ensuing Conversation

YouTube

• World’s second largest search engine

Slideshare - YouTube for PowerPoints

UStream.TV - Your Global TV Channel

Pinterest - A Shared Global Pinboard

The Social Media Residency Roadmap• Next up is Social Media 110: Mayo Clinic’s

Social Media History

• Courses on Professionalism, Legal Issues, Strategy, Measurement and ROI

• Rotations covering beginner to advanced use of various platforms

• Developing your plan for using social media in your workplace or for your cause