social media 105: overview of social media tools
DESCRIPTION
The slides to accompany Social Media 105, part of Social Media Residency, a project of the Mayo Clinic Center for Social Media. http://network.socialmedia.mayoclinic.org/2013/01/16/social-media-105-overview-of-social-media-tools/TRANSCRIPT
Mayo Clinic Center for Social MediaSocial Media Residency
Social Media 105: Overview of Social Media Tools
Intro to Social Media Tools
Blogs RSS
Podcasts Social Networks
Pinterest YouTube
Wikis Twitter
Slideshare uStream
Blogs• Just an easy-to-publish Web site that allows
comments
• Blogs in Plain English - Lee LeFever
• You read them all the time without even knowing it
Blogs in Plain English - http://bit.ly/170yk
RSS = Really Simple Syndication
• Lets you easily track dozens of blogs or other Web sites without surfing
• RSS “baked in” to many browsers
• Google Reader a free Web option
• Blogs can generate RSS feeds and display feeds from other sites
Podcasts - “TiVo for Audio”• Series of segments to which you can
subscribe via RSS
• No iPod, iPhone or iPad required• Non-Apple mp3 or smart phone• Can listen on your computer
• iTunes free for PC or Mac• Major Advantage: Multitasking Consumption
Social Networking Sites• Consumer• Facebook• MySpace
• Professional• LinkedIn• Doximity or Sermo for MDs
• Private• Social Media Health Network
Social Networking Sites
Wikis• Collaborative editing platforms
• “Track changes” sans headaches
• Wikipedia the most famous• More than 4 million articles in English• Extensive, definitive stories quickly on
major news events, such as...• 35W Bridge Collapse• Virginia Tech/Sandy Hook shooting
A museum display...
Ensuing Conversation
YouTube
• World’s second largest search engine
Slideshare - YouTube for PowerPoints
UStream.TV - Your Global TV Channel
Pinterest - A Shared Global Pinboard
The Social Media Residency Roadmap• Next up is Social Media 110: Mayo Clinic’s
Social Media History
• Courses on Professionalism, Legal Issues, Strategy, Measurement and ROI
• Rotations covering beginner to advanced use of various platforms
• Developing your plan for using social media in your workplace or for your cause