small business. super size brand

Small Business.

Super Size Brand.

Vision

Strong visions make strong brands

1. In three years, how will your business look and feel? Be idealistic.

Vision

Your Target Market

Everyone. Anyone can benefit from my…

Why have a Target Market?

Marketing is more cost effective.

You’ll still attract people outside

your target market.

Identifying Your Target

1.Who uses my product or service?

2. Who are the most profitable? What do they have in common?

3.If my business solves some kind of problem, who does it solve the problem for?

4.Who do I want?

“What we decide that people should think

about us.”

Positioning

Safety

People to know I’m successful

Pleasure

Something convenient for the city but also funky

Volvo

Mercedes

Mazda

BMW

I just want…

Logo Design

Cheap Tactics

Give It Away

Give away your product or service.

Calculate based on the lifetime value

of having the customer.

Newsletters Shows you’re an authority in your field.

Be short.

Write with your Target Market in mind.

Use 6th grade English.

Incentive Programs

Help get new and repeat business.

Can offer your own product or another kind of product.

People value time and experiences more than money.

Small Business.

Super Size Brand.

hello@strategiccreative.com.au