small business. super size brand
DESCRIPTION
Brand fundamentals for small businesses. Targeting, positioning, logo design.TRANSCRIPT
Small Business.
Super Size Brand.
Vision
Strong visions make strong brands
1. In three years, how will your business look and feel? Be idealistic.
Vision
Your Target Market
Everyone. Anyone can benefit from my…
Why have a Target Market?
Marketing is more cost effective.
You’ll still attract people outside
your target market.
Identifying Your Target
1.Who uses my product or service?
2. Who are the most profitable? What do they have in common?
3.If my business solves some kind of problem, who does it solve the problem for?
4.Who do I want?
“What we decide that people should think
about us.”
Positioning
Safety
People to know I’m successful
Pleasure
Something convenient for the city but also funky
Volvo
Mercedes
Mazda
BMW
I just want…
Logo Design
Cheap Tactics
Give It Away
Give away your product or service.
Calculate based on the lifetime value
of having the customer.
Newsletters Shows you’re an authority in your field.
Be short.
Write with your Target Market in mind.
Use 6th grade English.
Incentive Programs
Help get new and repeat business.
Can offer your own product or another kind of product.
People value time and experiences more than money.
