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Microsoft & mediaA quick roundup

Paul Southern

paulso@microsoft.com

Director Solutions, Asia

Media Platforms Group

17 June 2010

Disclaimer

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Microsoft group of companies.

Microsoft & media

• We enable breadth of value chain

• create, manage, distribute, consume

• Enable consumers to corporates

• B2B, B2C, C2C

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Microsoft & media

• Create• Expression

• Windows Live Photo Gallery, & Movie Maker

• Autocollage, Photosynth

• Microsoft Games Studios

• Distribution• MSNBC.com

• Bing video

• Windows Media Services 4.0

• Consumption• Window 7

• Windows Phone 7

• Browser

• Windows Media Center

• Windows Media Player

• Manage• Encoders, containers

• Adaptive rate

• Content protection

• Transport

• Augmented reality

• Video search

• RIA - Silverlight

• IMM

• Vertical solutions• Xbox Live

• Zune

• Platforms• Mediaroom

• Play Ready

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Microsoft & media

• Create• Expression

• Windows Live Photo Gallery, & Movie Maker

• Autocollage, Photosynth

• Microsoft Games Studios

• Distribution• MSNBC.com

• Bing video

• Windows Media Services 4.0

• Consumption• Window 7

• Windows Phone 7

• Browser

• Windows Media Center

• Windows Media Player

• Manage• Encoders, containers

• Adaptive rate

• Content protection

• Transport

• Augmented reality

• Video search

• RIA - Silverlight

• IMM

• Vertical solutions• Xbox Live

• Zune

• Platforms• Mediaroom

• Play Ready

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PIFF (Protected Interoperable File Format )

• DRM interoperability

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PIFF (Protected Interoperable File Format )

• DRM interoperability & extensibility

• Plug & play DRM: Play Ready, Marlin, OMA, etc.

• Buy once, play anywhere for digital entertainment

content

• Multiple simultaneous DRM systems in the same

file

• Supports most consumption scenarios

• Standards-based (AES 128)

• Announced Sep 2009

• License is open to all and royalty-free

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• IIS Smooth Streaming

(Windows Media

Services )

• Video is multi-rate

encoded

• Dynamically detects and

seamlessly switches, in

(near) real time

• Standards-based

• Announced August 2009

• License is open to all

and royalty-free

Adaptive rate streaming

Windows, Windows Live, Office 2010

• Windows 7

• Codec support

• Windows Media Center

• Windows Live

• Photo Gallery & Movie Maker

• Office 2010

• Edit photos & videos within PowerPoint

• PowerPoint to movie

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PowerPoint 2010

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3 clicks

PowerPoint 2010

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Windows Live

• Photo Gallery, Movie Maker

• Wizards, themes

• Facial recognition, search

• Editing: fuse, retouch

• Save as DVD, 1080p

• Publish to Flickr, Facebook YouTube

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Autocollage

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Silverlight 4.0

• PC, Mac, Linux, embedded, WP7

• IE, Safari, Firefox, Chrome*, out-of-browser

• Easily integrated with smooth streaming & Play Ready / PIFF

• New in 4.0*

• Content & output protection (online, offline)

• Webcam & microphone

• Right click menus

• Login, connect to database, export, forms, printing

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Silverlight 4.0

• ~50% of PC’s ww

• 2008 & 2010 Olympics

• bing.com/maps, Hard Rock Café, Singapore

Grid Girls

• Netflix, RAI.tv, Yahoo! Japan, xinmsn

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Augmented reality (on bing.com/maps)

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Media Services 4.0

• Smooth streaming

• 2008 & 2010 Olympics, NFL, UEFA, Tour de

France

• Output / transmux

• PC, WP7, Mac, Linux, Symbian, iPhone, STB

• Publishing ADK – encode, encrypt

• Beta available – 10 June 2010

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Mediaroom

• 5m+ households worldwide• att, BT, DT +many more +

• CES 2010 announced 3+ screens• STB, Xbox 360, Win7 Media Center, Browser,

compatible smartphones

• Client breadth across OTT (unmanaged IP)

• New STB, SOC, encoders

• U-verse wins J.D. Powers’ award 2nd year

• Interactivity taking off

• Branded 3rd party VOD stores

• Interactive ad-decision & delivery services

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GZDM

• Guanzhou

• Launched

last week

• Over cable

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Xbox Live – Netflix

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Xbox Live – Sky Player

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Xbox Live – Sky Player

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My personal opinions

• In context

• Innovation thrives on multiple platforms, CF = “me

too”

• Consumers want choice

• CFSTB was tried & failed (EBU, Cablelabs)

• Technical – DRM

• Business ownership – DRM, maintenance, custcare

• BPL, MCC and Consumer protection:

• StarHub "may... withdraw any channel, programme ... as we

may determine in our absolute discretion."

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My personal opinions

• Mediaroom

• Is ahead of SDO-based standards

• Is deployed (#1 worldwide system)

• Standardized by operators & partners

• “Most open” / Yankee Group – numerous SME

opportunities to build on.

• Widest OEM & API support

• Can meet NIMS’ objectives, on 3 screens

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Thank you

Paul Southern

paulso@microsoft.com

Standards?

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Open IPTV Forum

Open Mobile

Alliance

Telecom and Internet Converged

Services and Protocols for Advanced

Networking

Digital Video

Broadcasting

Alliance for Telecom

Industry Solutions

Society of

Cable Telecom

Engineers

Digital Living

Network Alliance

ITU Telecom

Sector

TeleManagement

Forum

Organization for the

Advancement of

Structured Information

Standards

3rd Generation

Partners Project

World Wide Web

Consortium

Internet

Engineering Task

Force

DSL Forum