seo + data: making your data work for you

SEO Launchpad:A major part of making interactive campaigns a success is the proper use and implementation of SEO elements.

What is SEO?In the next hour, you’ll learn about search engine optimization and a few Google Analytics reports that will help you make data driven choices.

About UsHaden Interactive is a web design and SEO firm. Since 2008, we have provided strategic communication, quality copywriting, and SEO for clients on four continents.

www.hadeninteractive.comHaden Interactive, LTD

Address: 1337 E Ash St, Fayetteville, AR 72703

Phone: (479) 966 -9761

Email: josepha@hadeninteractive.com

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Search Engine Optimization

The purpose of SEO is to help your site be found in search by both current and potential customers, not to lure people to a site that isn’t useful for them.

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— n computing the process of adjusting the content, structure, etc, of a website so that it will be displayed prominently by a search engine

• Indexing and Ranking• Search Algorithm• Moment of Search

How Search Engines Operate

Directories

Blogs Articles

Social Media

Press Release

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Two functions: building an index and providing relevant answers.

Anatomy of the Interface

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Website: Content + Keywords + SEO Coding

Development: Information Architecture + Standards Compliant Code

Text Links: Earned + Requested + Social

SEO Related Elements

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++ =

Getting Started: Home

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Accounts

Properties

Profiles

Users

Getting Started: Navigation

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ToolbarPrimary Navigation

Date Selector

Mode Selector

Getting Started: Report Overviews

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ProTip: Clicking the small graphs to the left will make that the primary graph in the report.

Getting Started: Traffic Report

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Getting Started: Traffic Report

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Josepha’s Big Seven - Audience Overview

- Demographics: Location

- Mobile: Device

- Behavior: New vs Returning

- Visitors Flow

- Traffic Sources

- Content: All Pages

Now You’re Overwhelmed“Great sites and campaigns

are a product of evolution, not creation.”

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Advanced Stuff

Once you’ve got the basics of Google Analytics down, you’ll be ready to move on to the tools they have to offer.

• Ecommerce• Multi-channel funnels• Advanced segments• Secondary dimensions• Heat maps• Multivariate testing• Browser percentiles• Cross domain tracking• Page navigation• …scary, right?

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Thanks for Your Attention!www.hadeninteractive.com/seo-

launchpad/