making smarter seo and content marketing decisions with gshift data
DESCRIPTION
Client Success Manager, Jeff Riddall, discusses how to conduct keyword research, identify content to optimize and develop with smart, effective content marketing strategies by leveraging web presence analytics data from gShift.TRANSCRIPT
Client Success Webinar Seriespresents:
Making SmarterSEO and ContentMarketing Decisionswith gShift DataWEB PRESENCE
ANALYTICS for BRANDS AND AGENCIES
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Presenter
Jeff Riddall• The very first gShift Client
Success Manager• 10+ years experience in Web
marketing• Journalism Major• Blogger and Social Media
Addict• Hockey Dad
[email protected]@JRiddall+ JRiddall
JRiddall on LinkedIn
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Agenda
• Identifying and focusing on high value keywords
• Dealing with Google’s “Not Provided”• Focusing on and optimizing the right content• Social keyword and content research• Mining relevant backlink sources• What’s New and Exciting in gShift
Outcome: Help you better find the data you need to make meaningful Web presence optimization decisions.
We make it simple for brands to be massively discovered in an increasingly social and mobile world.Processing billions of data points for over 10,000+ brands across 22 countries.
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Which Keywords?
Mobile
Search
Social
Focus on a manageable number of keywords – 10 to 20 primary.
Find keywords for which the site/presence already has momentum i.e. Page 1 or 2 in Google
Find keywords which have a reasonable, relative monthly search volume.
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Keywords > Positions
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Recently fell from #1 andrelatively high search volume
Keywords > Research
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
“Not Provided”
Mobile
Search
Social
Google’s Secure Search means soon few if any keywords from organic search will be visible.
gShift Secure Search Module
Identify hidden keywords by understanding what known keywords are delivering traffic to specific pages and approximately how much.
Follow More Keywords… WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
On Site Pages > Insights
Mobile
Search
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Multiply monthlysearch volumeby avg CTR
Which Content?
Mobile
Search
Social
Find content which already has momentum i.e. Page 1 or 2 in Google
Make sure this content is fully optimized for keywords.
Link to this content from other internal content or from external sources (backlinks), where possible.
Promote this content via social media to encourage social signals.
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Keywords > Positions
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Multiple pages have positions for different keywords – leverage and support all of these
Social Keywords
Mobile
Search
Social
Leverage how people are using and searching on Twitter in near real-time to find:
• More keywords• Influencers to follow or
target• Related Content to
Comment on or Curate
Other Social Networks to come.
This is an add-on extra cost module.
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Keywords > Twitter
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Which Backlinks?
Mobile
Search
Social
Backlinks do still matter
Focus on Quality not Quantity
Relevant, Reputable Sources
Top 50 Data Panel in gShift by Keyword
Mine Competitors’ Backlinks
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Keywords > Top 50
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Look fornon-competitive sitesto obtain free/paidlinks on
Competition > Backlinks
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Look for reputable, relevant backlink sources - directories, blogs, advertising opps
What Else is New?
Mobile
Search
Social
Near real-time keyword positiondata – when adding new keywords, Google positions will now be available in 15 minutes or much less depending on the time of day
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Keywords > Positions
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Questions?
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
We will do our best to answer any questions you have now or feel free to contact me via email or your own Client Success Manager.
Special Promotions
Promotion expires April 5, 2014Contact [email protected] or your CSM for more details
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Package What’s Included
Social Keyword Research Module ($100 extra with SoLoMo Bundle)
• 5 Keywords• 5,000 Tweets/month• $5/keyword over 5
Keywords
gShift Referral ProgramRefer new business to gShift and receive 5%
referral fee.
Next Month
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Optimizing for Local Search