seo case study - search-tec · 2015. 4. 9. · seo case study: roi • the seo program drove an...
Post on 21-Sep-2020
3 Views
Preview:
TRANSCRIPT
SEO Case Study: Does it Make Business Sense to
Hire Search-tec to Optimize Your Website
for Search Engines?
SEO Case Study
All data is based on a
current Search-Tec client:
• Data spans 2009 & 2010
• Data blinded to cover
NDA
• Case Study Process
1. Review Pageviews
2. Analyze Incoming
Searches
3. SEO Program ROI
Calculation
4. Verdict
SEO Case Study: Pageviews
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
The SEO program delivered 629,802 additional incoming
pageviews to Client website compared to baseline.
450% increase in Pageviews over 24 Months
TREND LINE: Exponential
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
SEO Case Study: Incoming Searches
The SEO program delivered 57,883 additional incoming
searches to Client website compared to baseline.
Search Engines delivered a 225% increase in incoming Searches in 24 Months
Who Are All These Incoming Searchers?
Business Development
• Customers
• Potential customers
• Potential Partners
• Potential Distributors
Investors
• Institutional and Private
• VCs
• Fund Managers
Clinical
• Patients
• Referring Physicians
Public Relations
• Thought/Opinion Leaders
• Journalists writing a story related to your business
Human Resources
• Passive job seekers
• Industry talent
What about those 57,833 incoming searchers?
Where would these 57,833 incoming
searchers have gone if this Search-tec Client
had not hired us to search optimize their site?
Competitors!
SEO Case Study: ROI
• The SEO Program drove an incremental 57,883 incoming searches
• The SEO Program drove incremental 629,802 PVs. This is about 10
Pageviews per searcher - these are considered ‘heavy users’
• Cost Comparison for Search Engine Marketing (SEM): The Google
AdWords average medical keyword is $6.00 Cost Per Click (CPC)
• Google AdWords equivalent cost of generating this incremental traffic:
$347,298 (57,883 incoming searchers x $6.00)**
• Actual cost of this SEO program to Client in this timeframe: $22,500
• Return on Investment: 14.4 : 1
** Does not take into account the cost of administering and monitoring the AdWords SEM program, which can run into thousands of dollars per month.
SEO Case Study: Verdict
Question: Does it Make Business Sense to
Hire Search-tec to Optimize Your Website
for Search Engines?
* According to Nielsen: “Marketing ROI is, on average, about 1.09” Source: IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? http://blog.nielsen.com/nielsenwire/reports/marketing-roi.pdf
Answer: Yes!
A demonstrated Marketing ROI of 14.4 when compared to the average
Worldwide Marketing ROI of 1.09*.
If you are doing any Marketing at all, Search-tec Website Optimization
should be part of your promotional plans!
Thank You!
For more information on how to optimize your website, please contact:
http://www.search-tec.com
Kevin O’Daniel
Principal
Phone: 415-203-1636
Email: kevin@search-tec.com
top related