science & art of social recruitin - dave hazlehurst

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of Social Recruiting

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We believe in challenging the status quo and doing things differently

Apple - WHY?

Our Products are beautifully designed and easy to use

Apple - HOW?

We make Great Computers etc

Apple - WHAT?

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Ethos

Pathos

Credibility - Trust

Logos Consistency - Logic Emotions - Imagination

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Pathos

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Behaviour Influence Persuade

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1. Persuasive Facts & Figures

2.Be Truthful

3.Bullshit Monitor

4. Thought Leader

1. Drivers

2.Speed

3. Lead with empathy

4. Same Wavelength

5. Pain & Pleasure

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Google

Adwords

Display Planner

Keyword

Research

Google

Analytics

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ATS

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Persona has a problem but is not aware of the solution

SEE

Has a Problem and is researching the solutions

THINK

Aware of your solution,

convince them!

DO

They’re a customer encourage to buy

and share more

DELIGHT

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1. Industry

Pain Points

2. Common

Customer

Q’s

3. Trending

Industry Topics

4. Brand

Stories

5. Research

& Analysis

6. Outside of

industry into

your world

7. Industry

News &

Trends

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…Oh S%&t! How do we do it

#InboundUK14

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SEE

THINK

DO

DELIGHT

Type of content

#InboundUK14

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SEE

THINK

DO

DELIGHT

Length of strategy

Q1 Q2

SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH

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SEE

THINK

DO

DELIGHT

Determine Objective

Q1 Q2

SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH

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How to undercover your why?

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Before & After

Missing out

Hurt & Rescue