scapegoat pitch deck

WORK SMARTER. NOT HARDER.

www.scapegoat.co

PROBLEM

DISJOINTED educational platforms within the university system.

LACK OF GUIDANCE leading to larger dropout rates and prolonged graduation timelines.

CLUTTERED social media and inconsistent classroom platforms make students’ campus life one hot mess.

ONE PLATFORM connecting all parts of a university campus.

SOLUTION

ADVERTISING

LOCATION

STUDENTS LOCAL BUSINESS

FACULTY

CLASSESCLUBS

DATES

EXAMS REAL TIMELOCATION

MARKET VALIDATION

17,000BUSINESSES PARTNERED W/ CAMPUS

SPECIAL (prior to Chegg acq. In 2014)

$13.5 MILLIONIN 2012 REVENUE FOR CAMPUS SPECIAL

$17 MILLIONPAID BY CHEGG IN 2014 TO ACQUIRE CAMPUS SPECIAL

13,000,000

4-YEAR UNIVERSITY STUDENTS IN THE US

2,4744-YEAR PUBLIC & PRIVATE INSTITUTIONS IN THE US

MARKET SIZE

3,300,000INCOMING FRESHMAN PROJECTED FOR FALL 2016

PRODUCT

One Calendar, For Everything

CollegeClasses, Group meetings,

Social Events. Your full college schedule now

includes it all.

PRODUCT

View your real-time graduation

planUse Scapegoat to keep track of all the classes

you need to take to graduate on time and in style. Track credits and see which electives are

right for you.

PRODUCT

Connect instantly to your university database to create

the perfect schedule-- guiding

you through the process to assure you stay on track.

PRODUCT

Find sections your friends and “friends of friends” are in

leaving you always with a study buddy.

Never have the-- “oh s$%t I have 10 minutes to walk

across campus” moment on the first day of class again.

PRODUCT

Both students and faculty can manage course information

through class pages.

Class calendar and date changes auto-sync to students’

home calendar.

All files for the course in one central location.

PRODUCT

Discover what your friends are doing on

campus.

Know that your fraternity brothers will see the change

in chapter time through auto-sync

calendars

REVENUE MODEL

1. Real-time geolocated advertising from local businesses to students based on calendar data

2. Partnerships with textbook companies i.e.) Chegg, Campus Bookstores during scheduling process

3. Licensing product/data to universities

MARKET ADOPTION

EVENTS

ΣΞΑΠΕΓΟΑΤGOES GREEK.

PARTNERSHIPS

● Freshman Orientation/Registration

● Quad Day● Course Registration● Seminars

MARKETING

THE TEAM

HAGEN MUELLERCo-Founder/COOB.S. Advertising | University of Illinois @ Urbana-Champaign (2014)SXSW Student Start-Up Finalist 2014Groupon Sales (2014-Feb 2016)hagen@scapegoat.co

LAURA M. CARROLLCo-Founder/CEOB.S. Advertising | University of Illinois @ Urbana-Champaign (2014)SXSW Student Start-Up Finalist 2014Trisect (2014)Groupon Sales (2014-2015)laura@scapegoat.co JOHN P. CARROLL

Lead Financial Advisor/InvestorDivision President Calatlantic Homes (Chicago)CEO Kirk Homes (2000-08)

COMPETITIONAffordable

Expensive

AdvertisingLearning Management

COMPETITIVE ADVANTAGES

Smart Scheduling

Map Integration

Auto-Sync Calendars

Professor SMS to

Students

Real-time, targeted &

relevant advertising

Graduation Tracker

Discover Portal

Facebook Integrated Scheduling