scapegoat pitch deck
DESCRIPTION
Company Overview, Financial Model, Marketing Plan, Product Overview, & Market Analysis.TRANSCRIPT
WORK SMARTER. NOT HARDER.
www.scapegoat.co
PROBLEM
DISJOINTED educational platforms within the university system.
LACK OF GUIDANCE leading to larger dropout rates and prolonged graduation timelines.
CLUTTERED social media and inconsistent classroom platforms make students’ campus life one hot mess.
ONE PLATFORM connecting all parts of a university campus.
SOLUTION
ADVERTISING
LOCATION
STUDENTS LOCAL BUSINESS
FACULTY
CLASSESCLUBS
DATES
EXAMS REAL TIMELOCATION
MARKET VALIDATION
17,000BUSINESSES PARTNERED W/ CAMPUS
SPECIAL (prior to Chegg acq. In 2014)
$13.5 MILLIONIN 2012 REVENUE FOR CAMPUS SPECIAL
$17 MILLIONPAID BY CHEGG IN 2014 TO ACQUIRE CAMPUS SPECIAL
13,000,000
4-YEAR UNIVERSITY STUDENTS IN THE US
2,4744-YEAR PUBLIC & PRIVATE INSTITUTIONS IN THE US
MARKET SIZE
3,300,000INCOMING FRESHMAN PROJECTED FOR FALL 2016
PRODUCT
One Calendar, For Everything
CollegeClasses, Group meetings,
Social Events. Your full college schedule now
includes it all.
PRODUCT
View your real-time graduation
planUse Scapegoat to keep track of all the classes
you need to take to graduate on time and in style. Track credits and see which electives are
right for you.
PRODUCT
Connect instantly to your university database to create
the perfect schedule-- guiding
you through the process to assure you stay on track.
PRODUCT
Find sections your friends and “friends of friends” are in
leaving you always with a study buddy.
Never have the-- “oh s$%t I have 10 minutes to walk
across campus” moment on the first day of class again.
PRODUCT
Both students and faculty can manage course information
through class pages.
Class calendar and date changes auto-sync to students’
home calendar.
All files for the course in one central location.
PRODUCT
Discover what your friends are doing on
campus.
Know that your fraternity brothers will see the change
in chapter time through auto-sync
calendars
REVENUE MODEL
1. Real-time geolocated advertising from local businesses to students based on calendar data
2. Partnerships with textbook companies i.e.) Chegg, Campus Bookstores during scheduling process
3. Licensing product/data to universities
MARKET ADOPTION
EVENTS
ΣΞΑΠΕΓΟΑΤGOES GREEK.
PARTNERSHIPS
● Freshman Orientation/Registration
● Quad Day● Course Registration● Seminars
MARKETING
THE TEAM
HAGEN MUELLERCo-Founder/COOB.S. Advertising | University of Illinois @ Urbana-Champaign (2014)SXSW Student Start-Up Finalist 2014Groupon Sales (2014-Feb 2016)[email protected]
LAURA M. CARROLLCo-Founder/CEOB.S. Advertising | University of Illinois @ Urbana-Champaign (2014)SXSW Student Start-Up Finalist 2014Trisect (2014)Groupon Sales (2014-2015)[email protected] JOHN P. CARROLL
Lead Financial Advisor/InvestorDivision President Calatlantic Homes (Chicago)CEO Kirk Homes (2000-08)
COMPETITIONAffordable
Expensive
AdvertisingLearning Management
COMPETITIVE ADVANTAGES
Smart Scheduling
Map Integration
Auto-Sync Calendars
Professor SMS to
Students
Real-time, targeted &
relevant advertising
Graduation Tracker
Discover Portal
Facebook Integrated Scheduling