sas & social media: what's in it for me?!?! (data mining edition)
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
SAS and Social Media: What’s In It for Me?!?! Matt Malczewski, Communities Manager, SAS Canada
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
What is Social Media?
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
SHOW
OF
HANDS
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
SAS Social Media Engagement Survey
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
Overall Results
686 respondents (16% response rate)
Spread across all geographies
LinkedIn, Facebook most popular
Most usage is at home (56%) not at work
Clear desire to keep public/private separate
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
Overall Results: Toronto
36% of all respondents from GTA
92% using SM ( predom. LinkedIn) up to 5 hours a week
49% for professional vs. 15% social
SAS and Social Media
70% for technical support
51% search for Education-related items
49% for user group meetings/discussion groups/assets
21% for SAS-specific networking
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
And now…. the gifts! Thank-you, GTA!
Aaron Deng Mahendra Munidasa
Alain Boudreault Marta Rostan
Alan Meisner Olia Kchik
Ananth Nama Rehan Syed
April Lei Roger Zhang
Art Tabachneck Ross Hamilton
Bruce Densmore Ruth Croxford
Daniel Liu Shan Ali Rasul
Dina Duhon Stephen Leung
Emily Lee Steven Frensch
George Ho Ted Yeung
Helen Li Terry Eastman
Henry Jing Valentina Broussilovskaia
Jian Yuan Victor Leung
Jing Gu Victor Zurkowski
Jinsong Zhang Wallace Law
John Lam Wei Lu
Jorge Silva Wei Pan
Julia Huang Yongseok Choi
Kamran Jafry Zlatko Zahirovic
Leo Guelman
Luiz Simonetti
Mabub Khandoker
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
SAS Brings It All Together
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
LinkedIn: Toronto Data Mining
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
Blogs
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
Blogs: Non-Corporate
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
Blogs: Non-Corporate
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
YouTube
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
YouTube: SAS Canada Users Group Playlist
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
Facebook: Toronto Data Mining
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
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Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
DIVE
RIGHT
IN!
Company Confidential - For Internal Use Only
Copyright © 2010, SAS Institute Inc. All rights reserved.
THANK YOU!
Matt Malczewski, Communities Manager
Email: matt.malczewski@sas.com
Twitter: @Malchew (www.twitter.com/Malchew)
LinkedIn: Matt Malczewski
Blog: Musings from An Outlier: the SAS Users Blog
YouTube: SASSoftware Channel
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