sales through social media. rocket builders? works hard to give companies more effective selling...

Sales through Social Media Sales through Social Media

Rocket Builders?

Works hard to give companies more effective selling time by: Researching innovations in sales and

marketing Applying this to North American clients Reporting on what works and what needs work.

Consulting Research

ReadytoRocket.com, Industry Canada, NRC RocketAcademy.com

Training programs (NRC supported) Workshops

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Social Media Means Business Agenda

Social in Marketing/buying cycle Confusing? The changes in buying Sorting it out Choices Myths – Busted.

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What drives you?

Get it Done?

Get it Right?

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Not using Social Media?

You will never notice what you are missing since:

You are not there.

It may look…

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Confusing7

A sea of words8

Are you in the minority? 9

It’s digital word of mouth10

Buyer has jobs to be done.11

Buyer behavior12

Impact ROT

57385

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The buyer’s journey has changed

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Impact15

Selling has changed16

How do you sort it out?

Content (stuff about you/clients) Marketing for WoMouth referrals Direct marketing to those who are not

online SEO to get found by those online

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Psst. And its not about you.18

Content is core19

Content

SEO

Social Media

Direct Marketing

Referrals

Find you

Not Online?

Social Media Uses for Business

Your market ?

Business to Business (B2B) Business to Consumer (B2C) Finding others / Getting found (SEO)

70 % of buyers start with a search. 15% start with a friend

Managing it

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Business to Consumer?

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Business to Business?24

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To get found? Twitter business page

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Research? Search Twitter 27

Leaders, Influencers, buyers, hashtag (# ) help form your lists

To monitor - Hootsuite28

5 Myths of Social Media29

The only marketing you will need

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Overnight success31

It will fix inconsistencies

So your company never says one thing and does another?

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Changes Behavior (and Visibility)

“What happens in Vegas stays …on YouTube, Flickr, Twitter, Facebook…”

It will drive directly to sales 34

Less than 2 % !

Substitute for offline activity As email use went up, business travel

went up As video conferencing increased,

conference attendance increased What do you do for offline only clients?

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Do you

Intend to work for the same company until you retire?

Expect your company to stay the same until you retire?

Give up on being in the top 5 % of your profession?

No ?Get off your #$@^%$^&^ and finish your

personal LinkedIn page – it’s today's resume.

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For your free LinkedIn-in-6 weeks, email rnordman@rocketbuilders.com Connect on LinkedIn and ask me.

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Notice

Copyright 2013. Rocket Builders Canada Limited. (“Rocket Builders”). All Rights Reserved.

This presentation is provided to you solely for informational purposes and does not constitute conveyance of any intellectual property rights.

Rocket Builders has created materials, methodologies and practices that are proprietary. All intellectual property associated with these works and any derivative works that come as a result of any Client engagement shall remain the property of Rocket Builders.

This presentation may not be reproduced or redistributed, in whole or in part, without the prior consent of Rocket Builders.

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