rocket heater gamera - european...
TRANSCRIPT
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KIC InnoEnergy
07-02-2018
Rocket Heater Gamera
Clearly Efficient
New generation of non polluting, highly efficient wood stove
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Executive summary. Value Proposition and Unique Selling Points.
Value Proposition
Highly efficient, non
polluting residential solid
fuel/biomass heating
appliances.
Unique Selling
Point
Advanced burning chamber
for >99% efficient fuel
burning.
Gamera - the most efficient and clean wood stove
Project goal - establishing serial production site.
Total Addressable Market – over 765 M EUR/year.
Currently exports to 16 countries.
Gamera stove provides over 50% savings in
fuel and less then 1% air pollution.
Gamera team – achieved 2 times better
efficiency in 4 years then stove manufacturers
with 180 years experience.
Direct sales
Distributors
On-line sales Consumers
Overall
burning
efficiency99%
1%
Rocket stove
Efficiency Pollution
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CriterionCriterion
metComment
1The Technology is in the priorities in one of the 8
Thematic Fields of Sustainable EnergyEnergy efficiency.
2 Compliance with key KIC goals. Decreasing energy cost
3 Equivalent product not available in EU.The superior technology of the rocket
stoves are unknown to European
specialists.
4 Defined product or serviceSeveral models.
International export.
Certified model on EN 13240
5 Time to mass production in less than 2 yearsThe line of proven products are ready
for industrial mass production.
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The Underlying Technology
• Our goal: sustainable energy
Breakthrough solid fuel burning technology
based on 18th century invention
applied with 21th century materials.
• Vermiculite core
• Secondary burning chamber.
• 800- 1000o C working temp.
• Self generating draft.
• Maximum heat exchange.
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The Problem
What is the problem or need?
Regular stoves - biggest air polluter worldwide.
Inefficient stoves facing ban after the new
EPA and EU emission regulations.
Rising heating fuel prices
40% of the air pollution worldwide
do to inefficient domestic solid fuel stoves
.
Who faces
the p
roble
m?
Costs
of
pro
ble
m
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AIR POLLUTANTS BY SOURCE
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Product/service benefits
Product benefits
• Twice less carbon footprint.
• Low on fuel storage space.
• Low fuel preparation labor.
• Insignificant emissions rate.
• Can use cheaper fuel options – offcuts/scrap wood.
• CO emissions equivalent to cigarette.
• Low chimney maintenance.
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Open source independent private air pollution sensors network
Bulgaria before the heating season
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Sofia beginning of the heating season
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The designed product/service. What you want to sell.
General product characheristics:
• Efficiency: 89,3%
• Certificate: CE, EN 13240
• Cost of manufacturing: 240 EUR (for model Lite/Turist)
• Market Price: ~ 360 / EUR (for model Lite/Turist)
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Competitive Advantage
YOUR SOLUTIONS
•General competitive advantages, functionality
Gamera
Stove
Advanced
Stove
Regular
Stove
Efficiency 89,3% 70% 62%
Fuel
Consumption2 kg/h 3 kg/h 4.5 kg/h
Emissions PPM 0.5 1.4 4.6
Price range €360 €300 €40
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The Prototype. What you have.
The Product line
H2O (boiler model).
Gamera (luxury model)
Lite (affordable model )
Intellectural Property:
• Gamera – registered trade mark for Bulgaria
Future protection mechsnisms:
• Industrial design (useful model) patent
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Competitive Advantage
YOUR SOLUTIONSFinancial benefits, return on investment for the customer
Gamera Stove Advanced Stove Regular Stove
Purchase Cost €360 €300 €40
Annual wood Volume 4 cubic 6 cubic 8 cubic
Annual wood Price €330 €660 €880
Savings €/year €300 €220 -
TCO 10 years €3,660 €6,900 €8,840
* Calculated on €110 per cubic firewood
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Venture status. Future development.
Future development
Full company name AGNON LTD
Venture stage Line of products
Creation date 2014
Number of employees 2
Ownership structure LTD
Acquired investors ELEVEN VC €25k
Acquired external funding Cleantech Bulgaria - €8k
LFY turnover €23к
Our goal is to establish a full scale production line.
Certification of all product line on EN and EPA standards
Develop industrial size heating appliances.
Industrial design patents
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Business model. How do you plan to get the revenue?
Value Proposition Unique Selling Point Customer Segments
Non polluting, Energy
efficient solid / biomass
stove.
Same amount of heat with half
of the fuel and over 100 times
less air pollution. Works with
any scrap wood, wood
production offcut and
ecobriquiettes. Twice less labor.
Value for money – extremely
efficient, economical and
clean wood stove which is
affordable, well designed and
durable.
Secondary burning chamber
Advanced heat exchange
Minimum emissions.
Twice less fuel consumption
Twice less fuel preparing labor.
Low chimney maintenance.
• Households (B2C via online
platform)
• Wholesalers (B2B)
• Distribution centres (B2B)
• Architectural companies (B2B)
• Municipalities (B2B)
• Production Licenses (B2B)
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The Customer. List of countries currently Gamera is exported to.
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The Customer. Asses the Total Addressable Market.
YOUR SOLUTIONS
•
• Estimation of 3.5M pcs of inefficient residential solid
fuel heaters in US
• New emissions regulation for wood stoves in EU,
US/Canada for 2020 that will ban regular stoves
from the market.
• Wood stoves on the principle of the rocket stove are
superior to regular stoves with parameters
comparable with the pellet stove.
By country Size (annually in M €)
Balkans ~15
Germany ~ 200
England ~ 150
France ~ 150
US ~100
Canada ~150
TAM/Year >765
€ 765 MTotal Addressable Market
Rough estimation
for Balkans + 5 countries
• Only in Bulgaria at least 500K households are using
obsolete wood stove and already are looking for
another more cost/labor efficient solution.
• Balkans in general are 10 times bigger market facing
the same problems with harsh winters and rising
prices of the firewood.
• Our current +100 customers worldwide are giving us
constant feedback.
• We present our product on different expositions in
Bulgaria (+5 annually) meeting in person hundreds of
potential clients.
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Rocket Heater Gamera
Product Line 2017
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The Team
Stoyno Kalvachev
CTO
ENGINEERING
BIO
PHOTO
• Engineer in Physics
• 15 years experience in
IT
• More then 20
innovation and
advancements on the
product and the
production cycle of
Gamera.
Zhivko Stefanov
CEO
MARKETING
BIO
PHOTO
• Sales in over 15
countries
• Awarded with grant for
clean technology
• 5 years of experience
in management
• 5 years experience in
sales
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First round Investment € 88KSerial production 100-200 units annually
External sub-contractor
Model Gamera:
- body: €108
- chamber: €33
- paint: €5
- insulation: €5
- glass: €10
- convectors: €6
- others: €5
Total materials: €172
Total cost: €319
Units: 40
End price: €600
Model Lite:
- Body: €62
- Chamber: €28
- paint : €4
- insulation : €3
- glass: €5
- feats: €5
- others : €5
Total materials: €112
Total cost: €240
Units: 90
End price: €360
Model H2O:
- Body: €101
- chamber: €33
- paint: €6
- insulation: €4
- glass: €5
- accessories: €5
- others: €5
Total materials: €159
Total cost: €303
Units: 5
End price: €650
Materials 135pcs.: € 13,5К Transport: €9К .
Salaries : €30К Expo: €4К
Production space 1y.: €9К Total: €88K
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Second round Investment € 500K1000-2000 units annuallyClosed cycle production
Abkant – up to €50KLaser small format – up to €150KRoller – up to €10KCNC machine – up to €20K
CAPEX: ~€230K
Raw materials: €150KSalaries: €120K
Total Investment: €500K
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facebook.com/RocketHeaterGamera
www.gamera.eu
Clearly efficient