sales through social media. rocket builders? works hard to give companies more effective selling...
TRANSCRIPT
Sales through Social Media Sales through Social Media
Rocket Builders?
Works hard to give companies more effective selling time by: Researching innovations in sales and
marketing Applying this to North American clients Reporting on what works and what needs work.
Consulting Research
ReadytoRocket.com, Industry Canada, NRC RocketAcademy.com
Training programs (NRC supported) Workshops
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Social Media Means Business Agenda
Social in Marketing/buying cycle Confusing? The changes in buying Sorting it out Choices Myths – Busted.
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What drives you?
Get it Done?
Get it Right?
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Not using Social Media?
You will never notice what you are missing since:
You are not there.
It may look…
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Confusing7
A sea of words8
Are you in the minority? 9
It’s digital word of mouth10
Buyer has jobs to be done.11
Buyer behavior12
Impact ROT
57385
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The buyer’s journey has changed
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Impact15
Selling has changed16
How do you sort it out?
Content (stuff about you/clients) Marketing for WoMouth referrals Direct marketing to those who are not
online SEO to get found by those online
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Psst. And its not about you.18
Content is core19
Content
SEO
Social Media
Direct Marketing
Referrals
Find you
Not Online?
Social Media Uses for Business
Your market ?
Business to Business (B2B) Business to Consumer (B2C) Finding others / Getting found (SEO)
70 % of buyers start with a search. 15% start with a friend
Managing it
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Business to Consumer?
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Business to Business?24
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To get found? Twitter business page
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Research? Search Twitter 27
Leaders, Influencers, buyers, hashtag (# ) help form your lists
To monitor - Hootsuite28
5 Myths of Social Media29
The only marketing you will need
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Overnight success31
It will fix inconsistencies
So your company never says one thing and does another?
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Changes Behavior (and Visibility)
“What happens in Vegas stays …on YouTube, Flickr, Twitter, Facebook…”
It will drive directly to sales 34
Less than 2 % !
Substitute for offline activity As email use went up, business travel
went up As video conferencing increased,
conference attendance increased What do you do for offline only clients?
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Do you
Intend to work for the same company until you retire?
Expect your company to stay the same until you retire?
Give up on being in the top 5 % of your profession?
No ?Get off your #$@^%$^&^ and finish your
personal LinkedIn page – it’s today's resume.
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Notice
Copyright 2013. Rocket Builders Canada Limited. (“Rocket Builders”). All Rights Reserved.
This presentation is provided to you solely for informational purposes and does not constitute conveyance of any intellectual property rights.
Rocket Builders has created materials, methodologies and practices that are proprietary. All intellectual property associated with these works and any derivative works that come as a result of any Client engagement shall remain the property of Rocket Builders.
This presentation may not be reproduced or redistributed, in whole or in part, without the prior consent of Rocket Builders.
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