sales conversation problem

Post on 24-May-2015

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DESCRIPTION

The quality of the pharmaceutical sales conversation is the # 2 reason physicians restrict access to their practice; whether it is the 1st call or the 15th call it always seems to be the same call and it is rarely clinically relevant nor brand opportunity relevant. We propose to change that!

TRANSCRIPT

Sales Conversation Manager®Keeping your sales conversation in sync with the immediate clinical and brand opportunity

Our story begins with WAITING

“What am I going to say?”

Unless you have 100% there is always

something to say!

The answer to the question is found in the data in your CRM system!

Rep data analysis – narrow scope

The challenge:Mining the data for information and knowledge

The Result:Always the same call

Physicians cite the quality of the sales conversation, its clinical relevance, as the #2 reason they restrict access

Quality of the Sales Conversation is a differentiating skillof your Top 20% performers

80% of your sales force needs help

Introducing:The Sales Conversation Manager®

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