sales conversation problem
DESCRIPTION
The quality of the pharmaceutical sales conversation is the # 2 reason physicians restrict access to their practice; whether it is the 1st call or the 15th call it always seems to be the same call and it is rarely clinically relevant nor brand opportunity relevant. We propose to change that!TRANSCRIPT
Sales Conversation Manager®Keeping your sales conversation in sync with the immediate clinical and brand opportunity
Our story begins with WAITING
“What am I going to say?”
Unless you have 100% there is always
something to say!
The answer to the question is found in the data in your CRM system!
Rep data analysis – narrow scope
The challenge:Mining the data for information and knowledge
The Result:Always the same call
Physicians cite the quality of the sales conversation, its clinical relevance, as the #2 reason they restrict access
Quality of the Sales Conversation is a differentiating skillof your Top 20% performers
80% of your sales force needs help
Introducing:The Sales Conversation Manager®
Top 20%LOVE IT!
Find new opportunities
Middle 80%LOVE IT!
Can focus on Selling
The Sales Conversation Manager®Sales Force Reaction