ryan o'connell wbc ignite wine
Post on 09-Dec-2014
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Get out of your Château.
Ryan O’Connell@mroconnell
Winemaker in the south of France
@mroconnell
…we all have CHÂTEAUX.
@mroconnell
France can be pretty complicated
@mroconnell
CIVL
AOC
AOP
VDQS1er Cru Bordelais1er cru Bourgeois
Grand Cru BourguignonGrand Cul du Languedoc
Vin de Pays
Vin de France
Vin de TableIGP
Vin de Pays régionalVin de Pays départementalVin de Pays de zone
INAO
CIVR
Sud de France Export
AgriMerSOPEXA
CIVBBIVB
InterRhoneLocal ODG
Syndicat
CIVA
BIVCVignerons Independents
de France
CIVACIVC
CIVJ
CIVP
CIVRB
CIVSCNPC
InterBeaujolais
InterLoire Intervins Sud EstIVSOUIVC
UIVD
Anivin Inter Oc
Y’all can be pretty complicated too.
@mroconnell
Winemaker
Consumer
Are you overseas?
yesno
Do you have an importer
Do you have distribution?yes
Nobody will evertaste your wine
MWUHAHAHAHA
no
Will restaurants carry you?
Will stores carry you?
WHAT WOULD PARKER DO?
maybe
maybe
yes
maybe
maybeno
yes
no
It’s a miracle!
@mroconnell
No free lunch
@mroconnell
Despite it all…
@mroconnell
And back in France…
@mroconnell
We know how to complain…
@mroconnell
Who will pay us to sit around drinking?
@mroconnell
Are you working hard enough?
@mroconnell
Are you innovating enough?
@mroconnell
Do you know your audience?
@mroconnell
Do you know your audience?
@mroconnell
Be more proactive consumers.
@mroconnell
So let’s get to work!
@mroconnell
Get out of your freaking Château
@mroconnell
Drink wine.But don’t JUST drink wine.
@mroconnell
Thanks for listening.
Go out and do something.
@mroconnell
Creative commons attribution
French POWs – by Drake GoodmanCarcassonne -- Jean-Pierre LavoieWine aisle – by magister418Burning money – Christine UriasTumbleweed – DeniSarkozy – Gueorgui Tcherednitchenko
Ask me about:European Wine Bloggers ConferenceNaked WinesO’Vineyards – http://ovineyards.comStar Wars
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