Get out of your Château.

Ryan O’Connell@mroconnell

Winemaker in the south of France

@mroconnell

…we all have CHÂTEAUX.

@mroconnell

France can be pretty complicated

@mroconnell

CIVL

AOC

AOP

VDQS1er Cru Bordelais1er cru Bourgeois

Grand Cru BourguignonGrand Cul du Languedoc

Vin de Pays

Vin de France

Vin de TableIGP

Vin de Pays régionalVin de Pays départementalVin de Pays de zone

INAO

CIVR

Sud de France Export

AgriMerSOPEXA

CIVBBIVB

InterRhoneLocal ODG

Syndicat

CIVA

BIVCVignerons Independents

de France

CIVACIVC

CIVJ

CIVP

CIVRB

CIVSCNPC

InterBeaujolais

InterLoire Intervins Sud EstIVSOUIVC

UIVD

Anivin Inter Oc

Y’all can be pretty complicated too.

@mroconnell

Winemaker

Consumer

Are you overseas?

yesno

Do you have an importer

Do you have distribution?yes

Nobody will evertaste your wine

MWUHAHAHAHA

no

Will restaurants carry you?

Will stores carry you?

WHAT WOULD PARKER DO?

maybe

maybe

yes

maybe

maybeno

yes

no

It’s a miracle!

@mroconnell

No free lunch

@mroconnell

Despite it all…

@mroconnell

And back in France…

@mroconnell

We know how to complain…

@mroconnell

Who will pay us to sit around drinking?

@mroconnell

Are you working hard enough?

@mroconnell

Are you innovating enough?

@mroconnell

Do you know your audience?

@mroconnell

Do you know your audience?

@mroconnell

Be more proactive consumers.

@mroconnell

So let’s get to work!

@mroconnell

Get out of your freaking Château

@mroconnell

Drink wine.But don’t JUST drink wine.

@mroconnell

Thanks for listening.

Go out and do something.

@mroconnell

Creative commons attribution

French POWs – by Drake GoodmanCarcassonne -- Jean-Pierre LavoieWine aisle – by magister418Burning money – Christine UriasTumbleweed – DeniSarkozy – Gueorgui Tcherednitchenko

Ask me about:European Wine Bloggers ConferenceNaked WinesO’Vineyards – http://ovineyards.comStar Wars