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RESEARCH ON
PTCL CRISES
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ROYAL
ResearchersGROUP LEADER
MOHD. ASIF
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SUPPORTERS
AKHTAR HUSSAIN
LIAQUAT ALIAFTAB AHMAD
SHAKEEL AHMAD
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BRIEF OVERVIEW
INTRODUCTIONHistorical background
Executive team of PTCL
Who are interviewedCase under observation
Major reasons
Agenda for todays meeting
Recommendation by the marketing
expert
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continued.
Recommendation by the technical
expert
Recommendation by the HR expert
Recommendation by the finance
expert
Conclusion to the study
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INTRODUCTION
FOUNDED 1947
HEADQUARTERS
ISLAMABAD2000 TELEPHONE EXCHANGE.
SHARES
5.3 million customers &32000employees
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HISTORICAL BACKGROUND
1947 posts and telegraph dept. established.
1961 Pakistan telephone dept.
1990-91 Pakistan telecom corporation
1996 PTCL become on the top of stockexchange list.1998 mobile (Ufone) and internet (paknet)subsidiaries established.
In 2003 the monopoly of PTCL was over.
2006 Etisalat takes over PTCL*s management.
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Executive team of PTCL
Hafiz-u-rehman , chairman PTCL board.
Abdul Rahim Abdullah , Abdul Rahim-ul-nooryani , chairman & CEO. Etisalat internationalPakistan LLC.
Ahmad , ministry of financeAbdul Aziz Ahmad , Salih Ahmad-ul-Swalih ,chief Human resource officer , Etisalat , UAE.
Noor-ud-baqi , member (Telecom) Ministry of
information technologyFadhil mohd , Erhama ul ansari , Embassy ofPakistan .
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ABDUL AZIZ , OMRAN TARYAM ,General manager , northern Emirate ,
Etisalat , UAE.Saood Hamad Ali junaibi , Executivevoice president portfolio mgt , Etisalat ,
UAEFarah Qamar , Company secretary ,PTCL Head quarters
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Who are interviewed?
Noor wali khan (directorgeneral_Bsc ENGG.) Saddar branch.
Shahriar (Assistant manager-
technical) customer care center.Abdul wahid (Bsc line man).
Wajid Ali shah (Assistant director
security-electrical diploma).Arif khan &khalil nawaz (Gatekeeper)
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CASE UNDER OBSERVATION
Our aim is to find answers and ifpossible remedies to the so called
problem with the communication
industry especially PTCL as once ithad a monopoly and is also Govt.
owned organization. Communication
itself is a vital part of a Govt. structureas well as public.
When there were a monopoly.
High market share till to 2003.
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Continued...
Competition has been intensified andso the customers have more choices.
Customers are not satisfied and have
given up using PTCL connection.
problem: imaging ourselvesas a group of consultants
contacted by PTCL , to expressour recommendations aboutthe problem of PTCL.
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MAJORE REASONS
End of monopoly
No proactive
No marketing
No enough customer care
Extra bill charges e.g. CLI , line rent etc
Corruption
No proper planning
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SOLUTION TO THE CASE
The solution to the case was found in a two
session meeting one held on 1st JUNE 2009
and the second was held on next week.In the 1st session of the meeting all the
consultants were advised to come that what
problems PTCL is having in different areascausing to PTCL failure as notified in the
above case study.
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COTINUED..
The major problem was customer
dissatisfaction and hence a decline in
PTCL market shares and sales.
All the consultation experts have been
called for the meeting to come up withtheir solutions.
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AGENDA FOR TODAYS
MEETING
All the consultants are required to present
there problems with the best solutions.
What impacts will these solutions have on the
company as a whole.All the participants will be required to prove
their solutions through facts and figures.
All the members will be required to give their
views on recommendations given by theevery member.
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Recommendations by Marketing
Expert
As it is a competitive environment so more
packages must offered to the customers.
Low prices but not as much as to lead to
disinterring price war.Attractive development of adv. Adds (giving
more touch to culture &/or modernism)
proper placement of adv. Adds or promotional
messages.increased customer care and service quality.
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Recommendations by Technical
Expert
The technical staff is well qualified but
lack of proper arrangements for the
training and development system.
arrangements for the employees
training in Japan or the import of the
experts form specialized countries is
advised in order to have acompetitive edge.
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Continued.
The management is hesitating toexpand their services to the rural areasdue to law & order situation. It is
advised to expand the services to therural areas.
The latest & updated technology e.g.Ericson companys GSM technology
must be adopted in order to cover thenetwork failure problems.
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Recommendations By HR Expert
1. PTCLs personnel are not properly trainedtechnically like other competitors.
2. Incentives must be granted to employees like
competitors e.g. telenor giving every lower mgt
staff a new handset.3. Proper arrangements must be done for the
foreign tours like telenor for their motivation.
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Continued..
1. Proper hiring programs for the
development of mgt and employees.
2. Proper and performance based
compensation system must be
adopted for the employees
motivation.
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Recommendations By Finance
Expert
1. If the top management allows then PTCL
can make arrangements to finance any
plan of expansion.
2. The companys financial position is strongso this position can be cashed for the
debt or equity financing if needed.
3. Due to the high credit worthiness it is
advised to go for debt finance instead of
equity.
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Conclusion of the Study
After completion of the study we recommend
the following for improvement of PTCL
Cutting down the prices as low as competitors
are offering.Effective Advertisement campaign like
Telenor on TV through popular celebrities
and popular newspapers.
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Continued.
Increased expenditures by 30% onadvertisement.
Arrangements for training and
development of the technical staff.Introducing new innovative packages atleast every week.
The latest technology available must be
adopted as soon as possible forimprovement.
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THANKS
welcomedyour questions
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