royal researchers

8/9/2019 ROYAL Researchers

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RESEARCH ON

PTCL CRISES


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ROYAL

ResearchersGROUP LEADER

MOHD. ASIF


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SUPPORTERS

AKHTAR HUSSAIN

LIAQUAT ALIAFTAB AHMAD

SHAKEEL AHMAD


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BRIEF OVERVIEW

INTRODUCTIONHistorical background

Executive team of PTCL

Who are interviewedCase under observation

Major reasons

Agenda for todays meeting

Recommendation by the marketing

expert


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continued.

Recommendation by the technical

expert

Recommendation by the HR expert

Recommendation by the finance

expert

Conclusion to the study


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INTRODUCTION

FOUNDED 1947

HEADQUARTERS

ISLAMABAD2000 TELEPHONE EXCHANGE.

SHARES

5.3 million customers &32000employees


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HISTORICAL BACKGROUND

1947 posts and telegraph dept. established.

1961 Pakistan telephone dept.

1990-91 Pakistan telecom corporation

1996 PTCL become on the top of stockexchange list.1998 mobile (Ufone) and internet (paknet)subsidiaries established.

In 2003 the monopoly of PTCL was over.

2006 Etisalat takes over PTCL*s management.


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Executive team of PTCL

Hafiz-u-rehman , chairman PTCL board.

Abdul Rahim Abdullah , Abdul Rahim-ul-nooryani , chairman & CEO. Etisalat internationalPakistan LLC.

Ahmad , ministry of financeAbdul Aziz Ahmad , Salih Ahmad-ul-Swalih ,chief Human resource officer , Etisalat , UAE.

Noor-ud-baqi , member (Telecom) Ministry of

information technologyFadhil mohd , Erhama ul ansari , Embassy ofPakistan .


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ABDUL AZIZ , OMRAN TARYAM ,General manager , northern Emirate ,

Etisalat , UAE.Saood Hamad Ali junaibi , Executivevoice president portfolio mgt , Etisalat ,

UAEFarah Qamar , Company secretary ,PTCL Head quarters


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Who are interviewed?

Noor wali khan (directorgeneral_Bsc ENGG.) Saddar branch.

Shahriar (Assistant manager-

technical) customer care center.Abdul wahid (Bsc line man).

Wajid Ali shah (Assistant director

security-electrical diploma).Arif khan &khalil nawaz (Gatekeeper)


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CASE UNDER OBSERVATION

Our aim is to find answers and ifpossible remedies to the so called

problem with the communication

industry especially PTCL as once ithad a monopoly and is also Govt.

owned organization. Communication

itself is a vital part of a Govt. structureas well as public.

When there were a monopoly.

High market share till to 2003.


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Continued...

Competition has been intensified andso the customers have more choices.

Customers are not satisfied and have

given up using PTCL connection.

problem: imaging ourselvesas a group of consultants

contacted by PTCL , to expressour recommendations aboutthe problem of PTCL.


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MAJORE REASONS

End of monopoly

No proactive

No marketing

No enough customer care

Extra bill charges e.g. CLI , line rent etc

Corruption

No proper planning


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SOLUTION TO THE CASE

The solution to the case was found in a two

session meeting one held on 1st JUNE 2009

and the second was held on next week.In the 1st session of the meeting all the

consultants were advised to come that what

problems PTCL is having in different areascausing to PTCL failure as notified in the

above case study.


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COTINUED..

The major problem was customer

dissatisfaction and hence a decline in

PTCL market shares and sales.

All the consultation experts have been

called for the meeting to come up withtheir solutions.


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AGENDA FOR TODAYS

MEETING

All the consultants are required to present

there problems with the best solutions.

What impacts will these solutions have on the

company as a whole.All the participants will be required to prove

their solutions through facts and figures.

All the members will be required to give their

views on recommendations given by theevery member.


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Recommendations by Marketing

Expert

As it is a competitive environment so more

packages must offered to the customers.

Low prices but not as much as to lead to

disinterring price war.Attractive development of adv. Adds (giving

more touch to culture &/or modernism)

proper placement of adv. Adds or promotional

messages.increased customer care and service quality.


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Recommendations by Technical

Expert

The technical staff is well qualified but

lack of proper arrangements for the

training and development system.

arrangements for the employees

training in Japan or the import of the

experts form specialized countries is

advised in order to have acompetitive edge.


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Continued.

The management is hesitating toexpand their services to the rural areasdue to law & order situation. It is

advised to expand the services to therural areas.

The latest & updated technology e.g.Ericson companys GSM technology

must be adopted in order to cover thenetwork failure problems.


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Recommendations By HR Expert

1. PTCLs personnel are not properly trainedtechnically like other competitors.

2. Incentives must be granted to employees like

competitors e.g. telenor giving every lower mgt

staff a new handset.3. Proper arrangements must be done for the

foreign tours like telenor for their motivation.


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Continued..

1. Proper hiring programs for the

development of mgt and employees.

2. Proper and performance based

compensation system must be

adopted for the employees

motivation.


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Recommendations By Finance

Expert

1. If the top management allows then PTCL

can make arrangements to finance any

plan of expansion.

2. The companys financial position is strongso this position can be cashed for the

debt or equity financing if needed.

3. Due to the high credit worthiness it is

advised to go for debt finance instead of

equity.


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Conclusion of the Study

After completion of the study we recommend

the following for improvement of PTCL

Cutting down the prices as low as competitors

are offering.Effective Advertisement campaign like

Telenor on TV through popular celebrities

and popular newspapers.


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Continued.

Increased expenditures by 30% onadvertisement.

Arrangements for training and

development of the technical staff.Introducing new innovative packages atleast every week.

The latest technology available must be

adopted as soon as possible forimprovement.


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THANKS

welcomedyour questions

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