role of salespeople in business

Role of Salespeople in Business

TJ Holloway, BA, MSB, PHR

Eastern Maine Community College - Bangor, MEBUA-263 Sales & Customer Relations

Great News!!!

You’re Already in Sales

You

Parents

Professors

Inter-viewers

People of

Interest You

Project 1: Selling Yourself

FIND A SALES JOBClip it or Print itUpdate current resume

Jobsinme.com

Monster.com

Bangordailynews.com

Simplyhired.com

Careerbuilder.com

Snagajob.com

Jobs.comJobs.net

Jobing.com

020870A01_LT 6020870A01_LT 6

Project I: Selling Yourself*Due Sept 10 Find a Sales or Marketing position that you are

qualified for in a job searching website or publication (Major, History, Interest…)

-The ad will need to be turned in with your resume, so print or clip it

Organize and Create your ‘Core Competencies’-Required in your resume-“Keywords”

Bring your current resume if you have one. (Ensure dates, phone numbers, addresses for past and current employers and educators are correct…)

Research potential employer and have notes for our next meeting

What Characteristics do You Use while Selling?

Adaptability CHARM

PersuasivenessLogicKnowledge

Your Best Selling Skill

Is it the same for companies/agencies?

However, the method of selling is different…

Absolutely!

“Add Value” to Meet Customer Needs

“The reality for salespeople (in firms/companies/agencies) is that if they want to sell effectively, they have to recognize that the buyer has needs that can be met, not only by the

product, but also by the selling process itself…”

Both the Seller and the Buyer need to make a Profit!

How is that possible???

Dual Profit…

Define ProfitSeller’s Profit

SP – (CGS + SC) =

Selling Price ($)

Cost of Goods Sold* ($)

Selling Cost ($)

Buyer’s Profit

BR – (SP + TE) =

Benefits Received ($)

Selling Price ($)

Time ($)

Effort ($)

Profit

What do Salespeople do?

it all depends…

Types of Sales Occupations

• Client Relationship Manager• Account Team Manager• Vendor and Channel Manager• Information Provider

“Studies have shown that when a salesperson’s role encompasses more than simply the selling function, the seller’s firm has more overall value.”

It depends on the…

See pg. 16-17

Find 5 different‘Examples of Sales Jobs’

Client Relationship Manager

• Ensure that buyers get their expected value from each sale

• Ensures:» Deliveries are made on time» Equipment is installed properly» Questions and complaints are

resolved quickly» Operators are trained to use the

equipment “In a ‘relationship’ each party wants to see the other be successful.”

Account Team Manager• Coordinates activities within their firm to solve

customer problems• Heads marketing ploys• Initiates approaches for improved efficiency • Ensures good relationships

interdepartmentally• Maintains positive morale throughout the sales process

Firm Information Provider

• Disseminating knowledge from the customer to appropriate leaders in their company

• Product knowledge• Expenses• Calls made/Future scheduled• Sales forecast• Competitor activities• Business conditions• Customer needs

Vendor & Channel Manager

• Identify the Specialist• Coordinate efforts that serve customers with

other vendors• Maintain the Distribution Channel

Distribution Channels (pg. 13)

• Business-to-Business (B2B) Channels– Direct Channel– Distributor Channel

• Consumer Channels– Manufacturer to Consumer– Manufacturer to Retailer to Consumer– Manufacturer to Distributor to Retailer to Consumer

Types of Salespeople• Trade Salespeople

– Sell to firms that resell their products– Work for manufacturers

• Distributor Salespeople– Sell products made by various manufacturers to businesses– Work for distributers

• Missionary Salespeople– Promote manufacturers products to other firms– Work for a manufacturer– Doesn’t really sell anything, directly– Promotes their products and initiates and/or strengthens relationships

between the customer and local distributers of their product and/or their manufacturer

Factors in Sales Occupations

Stage of Relationship• Existing Customer• New Customer

Salespersons Role• Order taking• Solution making

Decision Risk• High• Low

Contact Location• Inside company• In the field

Nature of Offering• Sells Products• Sells Services

Securing Commitments• Limited role• Significant role

…more Factors in Sales Occupations

Which type of sales job is right for YOU???