road map- social media

Time spent per person per month on Facebook =

Lets Start With Facebook…

Update frequently, but not too frequently.Create exclusive content.

Compelling conversations matter.

Facebook… Continued

Take advantage of email lists (or start building one.)

Make your fans feel special.

Stop talking about yourself.

Facebook… ContinuedUse your other marketing and

communication channels.Don’t assume your Twitter audience is

your Facebook audience too.Facebook users love photos and

videosKeep it professional

Amount of “tweets” that are posted daily =

Moving onto Twitter

Twitter… Continued Tweet updates and

special offers.

Demonstrate wider leadership and know-how.

Be Professional and Personable

Twitter… Continued

Tweet a few times a day and space them out.

80/20 Rule.What to TrackWho to Follow

Users World Wide =

Up Next…Foursquare

Claim your business

Identify Employe

es

Add a description

to the venue

Foursquare… Continued

Create a campaign

Reward loyal customers

Engage your customers

Foursquare….Continued

Put up foursquare signage reminding customer to “Check In”.

Monitor for duplicate or incorrect information.

Run two specials at once.

Try new things.

How to measure Social Media ROI Conversation

Participation

Measure Traffic

SEO Ranking

Measure Sales

Define goals

Business Reputation and Brand Awareness

Key Takeaways and Items to keep in mind

Include links to social sites on website (and key placement)

Getting employees on board (Best Brand Advocates)