road map- social media
TRANSCRIPT
Time spent per person per month on Facebook =
Lets Start With Facebook…
Update frequently, but not too frequently.Create exclusive content.
Compelling conversations matter.
Facebook… Continued
Take advantage of email lists (or start building one.)
Make your fans feel special.
Stop talking about yourself.
Facebook… ContinuedUse your other marketing and
communication channels.Don’t assume your Twitter audience is
your Facebook audience too.Facebook users love photos and
videosKeep it professional
Amount of “tweets” that are posted daily =
Moving onto Twitter
Twitter… Continued Tweet updates and
special offers.
Demonstrate wider leadership and know-how.
Be Professional and Personable
Twitter… Continued
Tweet a few times a day and space them out.
80/20 Rule.What to TrackWho to Follow
Users World Wide =
Up Next…Foursquare
Claim your business
Identify Employe
es
Add a description
to the venue
Foursquare… Continued
Create a campaign
Reward loyal customers
Engage your customers
Foursquare….Continued
Put up foursquare signage reminding customer to “Check In”.
Monitor for duplicate or incorrect information.
Run two specials at once.
Try new things.
How to measure Social Media ROI Conversation
Participation
Measure Traffic
SEO Ranking
Measure Sales
Define goals
Business Reputation and Brand Awareness
Key Takeaways and Items to keep in mind
Include links to social sites on website (and key placement)
Getting employees on board (Best Brand Advocates)