retail branding
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Retail Brandingfor Financial Services
Martin Chlodnicki, Ph.D.
SpaceBrand methodology and pictures used in this presentation
belong to KSDP Design B.V. in Amsterdam
1środa, 20 czerwca 12
• Strategic design• Three dimensional branding - space brand• From 2-D to 3-D branding • Retail banking - trends • Retail banking - ABSA Bank
Retail Strategy Presentation
2środa, 20 czerwca 12
It’s not the size of your company that counts,
but it’s the shape
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SASOL/ Petrol Station
4środa, 20 czerwca 12
SASOL/ Petrol Station
5środa, 20 czerwca 12
Strategic Design
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Strategic Design
• Business solutions through design
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Strategic Design
• Business solutions through design• Design - total image management
6środa, 20 czerwca 12
Strategic Design
• Business solutions through design• Design - total image management• Retail environment part of marketing concept
6środa, 20 czerwca 12
Strategic Design
• Business solutions through design• Design - total image management• Retail environment part of marketing concept• Synergy of unique skills
6środa, 20 czerwca 12
Strategic Design
• Business solutions through design• Design - total image management• Retail environment part of marketing concept• Synergy of unique skills• Design spend must have a return
6środa, 20 czerwca 12
Strategic Design
• Business solutions through design• Design - total image management• Retail environment part of marketing concept• Synergy of unique skills• Design spend must have a return
Marketing Spend
Brand Value= ROMI
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7środa, 20 czerwca 12
7środa, 20 czerwca 12
Strategic Design
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Strategic Design
9środa, 20 czerwca 12
Three Dimensional Branding
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Three Dimensional Branding
SpaceBrand® is a unique process which strategically portrays the brand values of an organization, exploiting all senses to procure customers and create loyalty.
10środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® is a unique process which strategically portrays the brand values of an organization, exploiting all senses to procure customers and create loyalty.
10środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® is a unique process which strategically portrays the brand values of an organization, exploiting all senses to procure customers and create loyalty.
The process exploits established positive brand equity and establishes a new value set for a fresh dialogue with the market.
10środa, 20 czerwca 12
Three Dimensional Branding
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Three Dimensional Branding
SpaceBrand® - Outcome
11środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Outcome
11środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:
11środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:• Induces purchase decision
11środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:• Induces purchase decision• Reinforces heritage and values
11środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:• Induces purchase decision• Reinforces heritage and values• Reinforces and creates brand attributes
11środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:• Induces purchase decision• Reinforces heritage and values• Reinforces and creates brand attributes• Is educational
11środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:• Induces purchase decision• Reinforces heritage and values• Reinforces and creates brand attributes• Is educational• Is fun and memorable
11środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:• Induces purchase decision• Reinforces heritage and values• Reinforces and creates brand attributes• Is educational• Is fun and memorable• Adds value to the brand
11środa, 20 czerwca 12
Three Dimensional Branding
12środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Process
12środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Process
12środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectives
12środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectivesStage 2 - Retail strategy and design concept
12środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectivesStage 2 - Retail strategy and design conceptStage 3 - Generic design and feasibility
12środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectivesStage 2 - Retail strategy and design conceptStage 3 - Generic design and feasibilityStage 4 - Break into kit of parts - elements
12środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectivesStage 2 - Retail strategy and design conceptStage 3 - Generic design and feasibilityStage 4 - Break into kit of parts - elementsStage 5 - Application protocol
12środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectivesStage 2 - Retail strategy and design conceptStage 3 - Generic design and feasibilityStage 4 - Break into kit of parts - elementsStage 5 - Application protocolStage 6 - Technical documentation
12środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectivesStage 2 - Retail strategy and design conceptStage 3 - Generic design and feasibilityStage 4 - Break into kit of parts - elementsStage 5 - Application protocolStage 6 - Technical documentationStage 7 - Prototype
12środa, 20 czerwca 12
Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectivesStage 2 - Retail strategy and design conceptStage 3 - Generic design and feasibilityStage 4 - Break into kit of parts - elementsStage 5 - Application protocolStage 6 - Technical documentationStage 7 - PrototypeStage 8 - Roll out and conversion
12środa, 20 czerwca 12
Three Dimensional Branding
13środa, 20 czerwca 12
Three Dimensional Branding
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Three Dimensional Branding
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Three Dimensional Branding
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Three Dimensional BrandingSpace brand – kit of parts
ELEM
ENT
HIE
RA
RC
HY
Permanent
Semi Permanent
Temporal
Collateral
Subliminal
Publ
ic
Sem
i-Pub
lic
Sem
i-Priv
ate
Priv
ate
SPACIAL HIERARCHY
17środa, 20 czerwca 12
From 2 - to 3-dimensional Branding
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From 2 - to 3-dimensional Branding
19środa, 20 czerwca 12
From 2 - to 3-dimensional Branding
20środa, 20 czerwca 12
From 2 - to 3-dimensional Branding
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From 2 - to 3-dimensional Branding
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From 2 - to 3-dimensional Branding
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From 2 - to 3-dimensional Branding
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From 2 - to 3-dimensional Branding
25środa, 20 czerwca 12
From 2 - to 3-dimensional Branding
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From 2 - to 3-dimensional Branding
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From 2 - to 3-dimensional Branding
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From 2 - to 3-dimensional Branding
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Retail Banking - Trends
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Retail Banking - Trends
Competitive threats
30środa, 20 czerwca 12
Retail Banking - Trends
Competitive threats
• Parity of products and service
30środa, 20 czerwca 12
Retail Banking - Trends
Competitive threats
• Parity of products and service• Credit suppliers with a database
are competition
30środa, 20 czerwca 12
Retail Banking - Trends
Competitive threats
• Parity of products and service• Credit suppliers with a database
are competition • Lowered entry barriers for
competition through IT
30środa, 20 czerwca 12
Retail Banking - Trends
Competitive threats
• Parity of products and service• Credit suppliers with a database
are competition • Lowered entry barriers for
competition through IT• Changes in legislation
30środa, 20 czerwca 12
Retail Banking-Trends
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Retail Banking-Trends
• High transactional costs in ‘over the counter’ banking
31środa, 20 czerwca 12
Retail Banking-Trends
• High transactional costs in ‘over the counter’ banking
• Demand for real time 24 hr banking
31środa, 20 czerwca 12
Retail Banking-Trends
• High transactional costs in ‘over the counter’ banking
• Demand for real time 24 hr banking
• Internet banking
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33środa, 20 czerwca 12
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33środa, 20 czerwca 12
Banking Trends - Three Dimensional Branding
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Banking Trends - Three Dimensional Branding
35środa, 20 czerwca 12
Retail Banking - Trends
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Retail Banking - Trends
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Retail Banking - Trends Differentiated
HumanArt
IndustrialGeneric
Low TechDecorative
High TechFunctional
Understanding the Business Intent
New Bank
38środa, 20 czerwca 12
Retail Banking – ABSA Bank
39środa, 20 czerwca 12
Retail Banking - ABSA Bank
40środa, 20 czerwca 12
Retail Banking - ABSA Bank
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Retail Banking - ABSA Bank
42środa, 20 czerwca 12
Retail Banking - ABSA Bank
43środa, 20 czerwca 12
Retail Banking - ABSA Bank
44środa, 20 czerwca 12
Retail Banking - ABSA Bank
45środa, 20 czerwca 12
Retail Banking - ABSA Bank
46środa, 20 czerwca 12
Retail Banking - ABSA Bank
47środa, 20 czerwca 12
Retail Banking - ABSA Bank
48środa, 20 czerwca 12
Summary
SpaceBrand methodology and pictures used in this presentation belong to
KSDP Design B.V. in Amsterdam
49środa, 20 czerwca 12
• Integrated strategic design is key in future financial services.
Summary
SpaceBrand methodology and pictures used in this presentation belong to
KSDP Design B.V. in Amsterdam
49środa, 20 czerwca 12
• Integrated strategic design is key in future financial services.
• It is based on a solid analysis and understanding of your current situation.
Summary
SpaceBrand methodology and pictures used in this presentation belong to
KSDP Design B.V. in Amsterdam
49środa, 20 czerwca 12
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