research 101 afe: advertising savvy use of the internet playing it safe (and smart!) with databases

RESEARCH 101

AFE: Advertising

Savvy Use of the Internet

Playing It Safe (and Smart!) With Databases

Then & Now

RESEARCH THROUGH THE AGES

Savvy Use of the Internet

#1 WIKIPEDIAPlease be advised that nothing found here has necessarily been reviewed by people with the expertise required toat is not to say that you will not find valuable and accurate information in Wikipedia; much of the time you will. However, Wikipedia cannot guarantee the validity of the information found here. The content of any given article may recently have been changed, vandalized or altered by someone whose opinion does not correspond with the state of knowledge in the relevant fields.

Would you ask this guy for help with your research?

ANYONE can edit the content of Wikipedia

Updates do not always occur in a timely manner

Erica Feldman vs.Madam C. J. Walker

August 2006-September 2009

Search engine

Endless information

Must evaluate sources very carefully

#2 GOOGLE

REFINED Google searches

Do not ask Google a question

Ex. What are some examples of Nike advertising campaigns?

REFINED Google searches

Vary SEARCH TERMSAdvertising MarketingCampaignStrategy

REFINED Google searches

Use - to exclude a term from search

For example:advertising Nike –wikipedia -blog -.com

REFINED Google searches

Any other tips for executing an effective

search?

Check the “last updated” date (usually at the bottom)

Check for an author or an institution – see the “contact us” or “about us” page

Spelling or grammar errors are a dead giveaway

Broken links mean this site is a BUST!

Be wary of excessive ads

Evaluating GOOGLE

DATABASES - Safe & Smart

24/7 Access

Password Packet

Public Library has databases too!

According to Webster, a database is a “collection of data or information organized for rapid search and retrieval, especially by a computer.”

Databases Offer:

Newspapers Magazines Journals eBooks Encyclopedia

s Video clips Audio clips Images …

AUTHOR

EDITOR

PUBLISHER

With an:

Databases to Consider:

1. Student Resources in Context 2. Proquest 3. Britannica Online Encyclopedia

A few tips:- Choose “full text” if offered- “Control F” to find terms in lengthy

documents- NEVER copy and paste the URL or the

text