research 101 afe: advertising savvy use of the internet playing it safe (and smart!) with databases
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RESEARCH 101
AFE: Advertising
Savvy Use of the Internet
Playing It Safe (and Smart!) With Databases
Savvy Use of the Internet
#1 WIKIPEDIAPlease be advised that nothing found here has necessarily been reviewed by people with the expertise required toat is not to say that you will not find valuable and accurate information in Wikipedia; much of the time you will. However, Wikipedia cannot guarantee the validity of the information found here. The content of any given article may recently have been changed, vandalized or altered by someone whose opinion does not correspond with the state of knowledge in the relevant fields.
Would you ask this guy for help with your research?
ANYONE can edit the content of Wikipedia
Updates do not always occur in a timely manner
Erica Feldman vs.Madam C. J. Walker
August 2006-September 2009
Search engine
Endless information
Must evaluate sources very carefully
#2 GOOGLE
REFINED Google searches
Do not ask Google a question
Ex. What are some examples of Nike advertising campaigns?
REFINED Google searches
Vary SEARCH TERMSAdvertising MarketingCampaignStrategy
REFINED Google searches
Use - to exclude a term from search
For example:advertising Nike –wikipedia -blog -.com
REFINED Google searches
Any other tips for executing an effective
search?
Check the “last updated” date (usually at the bottom)
Check for an author or an institution – see the “contact us” or “about us” page
Spelling or grammar errors are a dead giveaway
Broken links mean this site is a BUST!
Be wary of excessive ads
Evaluating GOOGLE
DATABASES - Safe & Smart
24/7 Access
Password Packet
Public Library has databases too!
According to Webster, a database is a “collection of data or information organized for rapid search and retrieval, especially by a computer.”
Databases Offer:
Newspapers Magazines Journals eBooks Encyclopedia
s Video clips Audio clips Images …
AUTHOR
EDITOR
PUBLISHER
With an:
Databases to Consider:
1. Student Resources in Context 2. Proquest 3. Britannica Online Encyclopedia
A few tips:- Choose “full text” if offered- “Control F” to find terms in lengthy
documents- NEVER copy and paste the URL or the
text