relationships matter: networking through social media

Presented by: Aparna Tutak, CEO & Founder, aparna@tutakconsulting.com Moderated by: Alan S. Gassman, Esq., alan@gassmanpa.com Program Coordinator: Janine Gunyan, janine@gassmanpa.com

February 2014 Lunch Talk

Relationships Matter:

Networking Through Social

Media

Meet Your SpeakerAparna Tutak, CEO & Founder

Tutak Consulting

Offering inspired digital marketing coaching, consulting and strategy to law firms since 2011

• Content Marketer, Internet Marketing Trainer, Blogger for Social Spark & Social Media Enthusiast

• Writer & Speaker for Legal Associations, Stetson Law School

• Profiled by Examiner.com as a featured “Tampa Bay CEO Under 35”

• Sci-Fi Nerd

Image Credit: sweetclipart.com

Socialize With Us

Tweet Us on Twitter @TutakConsulting

Like Us on Facebook facebook.com/tutakconsulting

Lawyer Marketing of Yesteryear

“Think Like A Lawyer”

Networking for the Modern Attorney“Think Like An

Entrepreneur”

Must Be “More Than Just A Great Lawyer”

Using Social Channels to Build Relationships

1. Thought Leadership

2. Education

3. Brand Establishment

4. Credibility

5. Setting Yourself Apart

What to Know: Building a Referral Base• Become a News

Source for Your Practice Area

• Market Your Firm to Other Legal Professionals - NOT Followers

• Protect Yourself – Distinguish between real legal advice and knowledgeable insights

Get Comfortable Asking for Referrals

• “Don’t Keep Me a Secret!”

• Willingness to Give Referrals

• “Who Should I Thank…”

• Cultivate Relationships with Referral Sources

• Giving It Away for FREE – NOT for a Fee Image Credit:

blog.brazencareerist.com

What to Know: Building a Referral Base• Become a News Source

for Your Practice Area

• Market Your Firm to Other Legal Professionals - NOT Followers

• Protect Yourself – Distinguish Between Real Legal Advice and Knowledgeable Insights

• Get Personal

Which Social Networks Build Relationships

Blogging

• “Blawging” – #1 thing you can do online to market yourself

• Gives voice to legal expertise

• Creates foundation for professional presence online

• Requires time, consistency and patience

Blog Appeal• Produce quality content quickly

• Beat the journals and provide cutting-edge legal commentary

• CAVEAT – More work than other forms of social media marketing

• Share the burden for firm/practice area blogs

• Reputation booster

• Potential media opportunities

• Exponential Networking Opportunity

• Smile for the Camera

• Personalize Each Connection Request

• Create Connections

• Status Updates

• Participate Strategically in LinkedIn Groups

LinkedIn – The Professional Social Network

Image Credit: communities.vmware.com

• Privacy Matters

• It’s a Relationship Accelerator

• Relationships Built on Trust

• Friend Lists

• Posts that Build Relationships

• Participate Thoughtfully in Relevant Groups

Facebook – The “Social” Network

Image Credit: kazabyte.com

• Transparency is key in building and maintaining a strong reputation

• Post Great Content

• Choose a Focus and Become an Authority

• Be Humble and Kind

• Shared, Real-World Interests are the Most Important

• Trust Me

• Betrayal

Twitter – The Microblogging Platform

Image Credit: dentalmanagers.com

• Best for Lawyers That Blog

• Tailored Messaging

• Faster Post Indexing

• Build Author Rank

Google+ - The Blogger’s Favorite

Why Legal Social Networks?

Quality of the Audience

Legal Specific Social Networks

Image Credits: therainmakerblog.com; compliancebuilding.com

• Host a Google Hangout or Virtual Lunch and Learn Webinar

• Maintain the Hub of Your Marketing Machine

The Hostess with the Mostess

Image Credits: babble.com

• Track Referrals

• Be an Active Member of Local Bar Associations – Low Cost Networking!

• Learn Digital Marketing Best Practices

Takeaway Tips

er

THANK YOU!Questions? Contact Aparna Tutak on our social media networks, email me at aparna@tutakconsulting.com, or visit by visiting http://tutakconsulting.com. Scan the QR Code to Read “Social Media Marketing: Tenets to Drive the Success of Your Firm”

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