social networking: creating, managing and measuring online relationships
DESCRIPTION
Bowman & Co., August 9, 2012TRANSCRIPT
Social Networking:Creating, Managing and Measuring Online Relationships
Rachael BellDigital Communications ManagerNew Jersey Society of CPAs
Don MeyerCommunications & Marketing DirectorNew Jersey Society of CPAs
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
rules of the house
o Turn on your phone
o Turn on your computer
o Tweet
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Strategy
o Plan
o Implement
o Evaluate
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Social Media Policies
o Behavior-based vs. platform
o Education
o Right Parties in Discussion
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Plan
oWHYoWhoo WhatoWhen oHow
Be Where Your Clients/Prospects
are andWhere They are
Going.
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Attributes Facebook Twitter Google+ YouTube Blog LinkedIn Connect
Professional Only
x X
People you know
x x x X
New connections
x x x
Event-centric x x x
Time consuming
x x
Formal x x x x x X
Informal x x
Marketing x x x x
Education x x x x x x X
High Engagement
x x x
Listening x x x x x X
SEO x
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Familiar Tools
o LinkedIn
o Facebook
o Twitter
o Connect
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Learn from your
connections
Update your status with
interesting info, articles or facts Connect with
new people
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Promote and find events
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njscpa.org/linkedin
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Business Pages
o Interact with connections
o Share news
o Promote events
o Embed videos
o Embed blog postings
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njscpa.org/facebook
Custom Facebook
Tabs
Add up to 12 custom tabs for increased engagement.
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NJSCPAon
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Online community for NJSCPA members
Connect with fellow members
Communicate via eGroups
njscpa.org/connect
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
What’s New?
o iShade
o Google+
o Pinterest
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
iShade
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Google +
Google+
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Google+ Page:
Volkswagen
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Explore Google
+
Suggested Content
What’s Hot
Trending Topics
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Google+ Hangouts
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o Photo boards that express personal interests.
o Can be used by people or brands.
o Great for visual products.
o Huge trend in graphical social networks.
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Attributes Facebook Twitter Google+ YouTube Blog LinkedIn Connect
Professional Only
x X
People you know
x x x X
New connections
x x x
Event-centric x x x
Time consuming
x x
Formal x x x x x X
Informal x x
Marketing x x x x
Education x x x x x x X
High Engagement
x x x
Listening x x x x x X
SEO x
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
?o Where do I find good content to
post?
o How do I find time to keep up with multiple social media sites?
o What’s the ROI?
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Finding Content
o LinkedIn Today
o Twitter, Facebook, Google+
o StumbleUpon
o Feedly
o Zite
o Industry Publications
o Traditional Media
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Suggested topics and publicationsto follow.
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Management Tools
Hootsuite
Roost
SproutSocial
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Measurement
Measure BUSINESS Metrics First
o Phone calls
o Meetings
o Proposals
o Money Saved
o New Clients
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Measurement
Then Measure ONLINE Metrics
o Interactions/ConversationoRetweetsoShares,oHashtag UsageoMentionsoClicksoLikes/Followers
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Measurement
o Google Analytics/Alerts
o Clicks (Hootsuite or Bit.ly)
o Blog Comments
o YouTube Hits/Subscribers
o Mentions (Twazzup)
o Facebook Insights
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Measurement
o Radian 6
o Vocus
Heavy Duty Social Media Monitoring!
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NJSCPA resources
o Connect: njscpa.org/connect
o Facebook: njscpa.org/facebook
o Twitter: njscpa.org/twitter
o LinkedIn: njscpa.org/linkedin
o Google+: njscpa.org/gplus
Go Mobile!
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Go Mobile.
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Your Mobile Firm
o Mobile Website
o Mobile App
Freed Maxick supports mobile by sponsoring
local apps.
QR Codes
Uses for QR
Codes
o Business Cardso User Guideo How-to Videoso Displayso Collateral/Webo SMS Messagingo Phone Callso Email Lists
Drive traffic to a website by using QR Codes on
business cards.
Accessing QR Codes
o i-Nigma – iPhone, Android
o QR Scanner - iPhone
o QuickMark – iPhone, Android
o QR Droid – Android
o ScanLife - iPhone, Android, Blackberry
o QR Code Scanner – Blackberry
All are free
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Creating QR
Codes
o Bit.ly
o Qrstuff.com
o Trakqr.com
Create QR Codes in just a few seconds!
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
contact us
Don Meyer
o 973-226-4494 x207
o @DonPMeyer
Rachael Bell
o 973-226-4494 x220
o @RachaelBell
Questions?