Matt TindaleDirector, Marketing SolutionsLinkedIn

Relationships Matter

Your buyers’ behaviuor is forever changed

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Mobile at the center of buyer’s lives

Through the

buying cycle

60%

Content itself is being transformed

7 More engagement with content vs. jobsx

Content is our core

The definitive professional publishing platform

YOU

Title

Company

Followers

Top 3 types of expected content

Members expect & trust content from brands

Career info

Current affairs

Updates from brands

Content marketingis the bridge that builds relationships

Producesresults

Be accurate Be helpful Be everywhere

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How we can help youbuild those relationships

Content native to the experiencevia the LinkedIn feed

BT Financial delivering engaging content

BT Financial delivering engaging content

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Make customers more productive & successful1

Channel context matters3

Balance quality and quantity2

Publish, Edit, Curate4

Think “human”, not just “data” or “impression”5

Content on LinkedIn: Help them to grow and

achieve