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A four page advertorial. Appeared inside the centre of magazine.

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Ferrania Imaging Te ch n o l o g i e shas appointed Adrian Stevensto the position of managingdirector for the UK, I r e l a n dand Northern Europe.

In addition to the generalmanagement of the region, h ewill also be responsible for theP h o t o c o l o r, Life Imaging andGraphic Art businesses.

He is a fully qualified radi-ographer and was involved inseveral clinical and radiologymanagement roles for nearly adecade before joining 3M UK.He subsequently became thebusiness manager for Imation’smedical imaging systems divi-

sion for the UK and Ireland.In 1998, Adrian joined

Kodak following its acquisitionof the Imation medical imagingbusiness and consequentlymoved to its ConsumerImaging Division as sales direc-tor for the photographic retails e c t o r.

The new Life Imaging divi-sion of Ferrania has madeother significant appointments.Chris Bull is now PACS anddigital product manager, A l w y nGriffith becomes regional salesmanager and Kevin Owens iskey account manager.

Commented Adrian Stevens:

“This is a team of great expe-rience in the medical imagingfield and one that values highlythe importance of flexibility,customer focus and new tech-n o l o g i e s.

“The organisation will alsoi n clude support specialists andother key positions still to bea n n o u n c e d .”

Ferrania says it has a com-plete product portfolio, i n cl u d-ing conventional x-ray, d i g i t a lr a d i o g r a p h y, image manage-ment system and printing solu-t i o n s.

“ For nearly 80 years, h e a l t hcare partners and providers

world-wide have relied onFe r r a n i a ’s high quality imagingt e ch n o l o g y, p r o d u c t s, s o l u t i o n sand services,” states the com-p a n y.

Ferrania re-enters the medical imagingbusiness and appoints an md

Adrian Stevens is md

Alan Budge resumes marketing role

Alan Budge now joins Ferrania LifeImagingAlan Budge has joined Fe r r a n i aU K Limited as general market-ing manager, responsible for themarketing of the company’sproducts in the photocolour,graphic arts and lifeimagingdivisions in the UK region.

Budge joins from Ko d a k ’sHealth Imaging Division andfollows Adrian Stevens, the newmd of Ferrania UK Ltd, w h owas also previously with Ko d a kas director of the consumerimaging photographic retaild i v i s i o n .

Budge joined 3M in 1974and worked in the photographicand latterly the medical imag-ing group in a variety of sales

and marketing capacities.Following the spin-off ofImation from 3M, he wa sappointed manager of OEMsales and marketing operationsa n d , on the transfer to Ko d a kin March 1999, was appointedas manager of private sectorand OEM accounts for thehealth imaging division.

In his new role he willresume the marketing activitiesthat he previously handled,now on a company-wide basis,as well as looking after theOEM and private sector inter-ests for the lifeimaging division.

Alan commented: “I am look-ing forward to handling brand

and product marketing for thec o m p a n y, in particular acrossthe innovative range of imagingsolutions we hav e.”

He will be based at the com-p a n y ’s offices in Brack n e l l .

Ferrania Imaging Te ch n o l o g i e shas expanded its Life ImagingDivision with the appointmentof Chris Bull as PACS anddigital product manager andAlwyn Griffith as regionalsales manager.

Chris has gained commer-cial and technical experiencewith 3M, Imation and, m o s tr e c e n t l y, Ko d a k . A l w y n , w h ojoined the company a weekl a t e r, has held senior salesroles also with 3M, I m a t i o nand Ko d a k .

The appointments come asFerrania re-enters the UKmedical imaging market withits own brand of diagnostics o l u t i o n s.

Previously part of 3M andsubsequently with Imation,Ferrania has a heritage inimaging tech n o l o g i e s.

Ferrania Imaging Te ch n o l o g i e stex to go hereFerrania hasappointed Kevin Owens as keyaccount manager for its newlife imaging division.

Kevin is a qualified radiog-rapher and has gained com-mercial experience with 3Mand Imation, and mostrecently with GuerbetLaboratories Limited.

Ferrania Imaging

Te chnologies is established as a global sup-plier of private label photo-graphic films and otherphotographic products, i n cl u d-ing single use cameras, a n dinkjet media, in both wide for-mat and cut sheets.

Ke v i n ’s position at Fe r r a n i aUK Limited, who are based atB r a cknell in Berkshire, t a k e splace with immediate effect.

Kevin Owens moves to Ferrania

Familiar facesboost

firm’s medicalre-entry

Ferrania plant in Ferrania Northern Italy.

Brings Life to the Medical Imaging

With 80 years experience in delivering innovative medical imaging solutions tohospitals and clinics throughout the world, Ferrania Imaging Technologiesannounces its re-entry to the Medical Imaging market with LifeImaging TM

originating from 3M and Imation brands.

Ferrania Milestones

• Ferrania begins production of X-ray films in 1926

• Ferrania acquired by3M corporation in 1964

• World’s first rare-earth imaging screens- TrimaxSystem – breaks the classicspeed versus quality compromise, exposures cut in half

• First anti-crossover X-ray films launched Trimax XUD- ground breaking technology

• First centralised full day light handling systemlaunched – Trimatic System

• Launch of world's first Laser Imager

• Laminar crystal technologypioneered for Trimax XLA Plusand XDA Plus X-ray films

• Innovative asymmetric system for Chest Imagingbreaks another radiographiccompromise

• Supplier of Eastman Kodak’sHealthcare film products1998-2000

• 1999 Ferrania ImagingTechnologies launched as anindependant company

• Launch of Ferrania LifeWebImage Management System(PACS)

• Ferrania re-enters Medical Imaging market witha portfolio of new productstechnologies, and solutions in2001 including:

LifeRay Conventional System

LifeJet Printing System

LifeImager System

LifeWeb Image ManagementSystem.

LifeInVision DR System

A complete range of conventional imaging products for medical

imaging needs.

Includes both blue and green-sensitive X-ray films and related

intensifying screens, cassettes, speciality films, processors,

Id. printers, processing chemicals and full daylight film handling

systems, plus associated accessories.

Matched systems will provide the very best image quality at

the lowest dose rates and complementary hardware will deliver

outstanding performance to meet the changing needs of

departments and clinics.

LifeJet is an innovative and

efficient medical printing

platform designed to produce

high quality colour and black &

white images using Ferrania’s

ink-jet technology.

The system comprises the

LifeJet 400 printer, ink jet

cartridges and medical paper;

and an optional LifeJet

Video link to link to any

non-Windows NT based

ultrasound/nuclear medicine

equipment to the LifeJet 400

printer.

A speedy, cost effective

system that offers high quality

images where and when you

want them, with unparalleled

consistency and archivability.Trimax and Trimatic are nowtrademarks of Kodak.

LifeJetTM LifeImagerTM

LifeRayTM

A network ready, dry printer that

produces diagnostic quality black

& white images from a range of

modalities MR, CT, Digital

Screening, CR and DR (including

Ferrania’s LifeInVision

DR System).

An on-line densitometer

ensures consistent quality from

this very compact unit when

using LifeImager film products.

LifeWeb is the product family for imaging and medical diagnosis

enabling the integrated management of radiographic information

for diagnostic purposes.

A suite of solutions dedicated to meet the exacting needs of both

small and large users, a solution that is both open and scaleable to

satisfy planned needs of today and tomorr ow as well as the

unplanned demands of the future.

The LifeWeb Image Manager provides the image management

and storage capability; the LifeWeb real Viewer delivers the

diagnostic viewing station with advanced functionality, yet

easy-to-use software; LifeWeb onNet is the web server technology

that uses intranet and internet to distribute electronic patient

records, and turns an archiving PC based system into a clinical

station using a standard browser; LifeWeb RIS is a complete

Radiology Information System using state-of-the-art web technology

to distribute radiology information wherever it is needed; and

LifeWeb link guarantees global connectivity to radiological

information.

believes in fully

understanding customer needs,

and planning with them the

migration from conventional

imaging to the film-less

solutions of the future.

The organisation’s Customer

Services Centre in Ferrania, Italy,

houses all the facilities one

would expect, including

Professional and Technical

Services, Quality Assurance

auditing, Regulatory

assessments as well as

state-of-the-art customer

Training and Demonstration

suites.

Synergy comes from on-site

R&D and manufacturing

capability, combining

professional expertise in all

areas and in one place,

to provide tailor-made

innovative solutions that meet

customer requirements for

today - and tomorrow, just as

the company has been doing for

the last 80 years.

Ferrania UK Limited, Amber House - Market Street, Bracknell Berkshire - RG12 1JB UK.

Tel: +44 (0) 1344 312100 Fax: +44 (0) 1344 489364 email: uksales@ferraniait.com Web: www.ferraniait.com

A Digital Radiography (DR)

System offering an advanced

solution for acquiring diagnostic

information using a 43 x 43 cm

flat panel detector to ensure

flexibility of capture and display.

Within just 5 seconds after

scanning the high resolution

image is ready for diagnosis,

archiving, distribution and

printing.

Workflow is improved,

productivity enhanced and in

conjunction with LifeWeb project

provides a totally innovative

solution.

LifeWeb project.

LifeWebTM

LifeInVisionTM

LifeImaging Division, Amber House, Market Street, Bracknell, Berkshire RG12 1JB

Tel: +44 (0) 1344 312100 Fax: +44 (0) 1344 489364 email: uksales@ferraniait.com Web: www.ferraniait.com

• Cesion Iodide photo-diode

array

• Panel size: 17”x17”• Grey scale: 14-bit• Pixel pitch: 143 µm• Time internal between

images: 5 seconds

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