advertorial

• Advertorial

https://store.theartofservice.com/the-advertorial-toolkit.html

The Globe and Mail - Controversy

1 On October 22, 2012 online Canadian magazine The Tyee published an

article criticizing the Globe's "Advertorial" policies and design


Propaganda techniques

1 In the case of radio and television, propaganda can exist on news,

current-affairs or talk-show segments, as advertising or public-

service announce "spots" or as long-running advertorials


Newspaper - Advertising

1 In recent years, the advertorial emerged. Advertorials are most commonly

recognized as an opposite-editorial which third-parties pay a fee to have included in

the paper. Advertorials commonly advertise new products or techniques, such as a new design for golf equipment, a new form of laser surgery, or weight-loss drugs. The tone is usually closer to that of a press

release than of an objective news story.


Advertising Standards Authority (United Kingdom) - Printed media

1 If the editor of the publication maintains control over the

advertorial, however, the piece is likely to be seen as editorial rather

than advertising.


Propaganda - Techniques

1 The case of radio and television, propaganda can exist on news,

current-affairs or talk-show segments, as advertising or public-

service announce "spots" or as long-running advertorials


Newspapers - Advertising

1 In recent years, the advertorial emerged. Advertorials are most commonly recognized

as an Editorial|opposite-editorial which third-parties pay a fee to have included in

the paper. Advertorials commonly advertise new products or techniques, such as a new design for golf equipment, a new form of laser surgery, or weight-loss drugs. The tone is usually closer to that of a press

release than of an objective news story.


Portmanteau - Standard English

1 A scientific example is a liger, which is a cross between a male lion and a female tiger (a tiglon or tigon is a similar cross in which the male is a tiger). The business world is

filled with newly invented portmanteau words such as permalance (permanent freelance),

advertainment (advertising as entertainment), advertorial (a blurred distinction between advertising and

editorial), and infomercial (informational Television advertisement|commercial).


Batmobile - Replicas

1 A replica of the Barris-built Batmobile is owned by Andreas Ugland. He bought the

Batmobile at a London car auction in 2007. Both Batmobile and Batcycle at the London car auction were replicas. It is displayed at

the Cayman Motor Museum.[http://www.caymanmotormuseum.c

om/new/images/stories/ONBOARD_MEDIA-MOTOR_MUSEUM_ADVERTORIAL.pdf HOLY

HOT RODS! IT’S THE BATMOBILE!] caymanmotormuseum.com


Advertorial

1 An 'advertorial' is an advertisement in the form of editorial

content. The term advertorial is a portmanteau of advertisement and

editorial. Merriam-Webster dates the origin of the word to 1946.


Advertorial - Publications

1 The tone of the advertorials is usually closer to that of a press

release than of an objective news story



1 A major difference between regular editorial and advertorial is that

clients usually have content approval of advertorials, a luxury usually not

provided with regular editorial



1 Schorr said, Advertorials always are more successful and affordable than releases.



1 Historically, advertorials were less frowned upon and newspapers would even show how magazine advertising is serving the public.See foot note in:


Advertorial - Television

1 Daytime programs featuring light talk designed to draw in mainly a female audience, often use

advertorial segments which feature presentations of products, services, and

packages by businesses. A representative of a business will have a discussion with a regular

host, along with perhaps making a special offer for viewers. These segments are designed to

give a business a detailed presentation of their service that might not be possible in a traditional thirty-second or one minute

advertisement.


Advertorial - Australia

1 In Australia, daytime programs featuring light talk and advertorials have been in television schedules

since the late 1960s


Advertorial - Australia

1 Advertorials are regulated under the Commercial Television Industry Code

of Practice, which has been registered by the Australian

Broadcasting Authority.


Advertorial - Radio

1 On radio, advertorials can feature discussions between an announcer or a DJ and the representative of a business. The discussion may feature testimonials from

customers or a personal endorsement from the announcer. The products featured can range from mobile

phone/cable/satellite providers, insurance, financing, auto servicing, travel agencies, and upcoming concerts or music releases.


Advertorial - Legal issues

1 In the UK, the Advertising Standards Authority requires advertorials to be clearly marked as

such


Social commerce

1 The concept of social commerce was developed by David Beisel to denote user-generated advertorial content

on e-commerce sites,[http://genuinevc.com/archives/2005/12/6/the-beginnings-of-social-commerce.html (The Beginnings of)

Social Commerce]


Gamezville - Conception

1 The first series was commissioned by Sky One, in the summer of 2003. The channel had been

looking for a new videogaming series since the disappointment that was Blam!, an advertorial

show for [http://www.Gameplay.com Gameplay.com], that aired in 2000. The

production company that was selected was Shine Limited, which was set up by former BSkyB

executive Elisabeth Murdoch (businesswoman)|Elisabeth Murdoch after she quit as

broadcaster.http://news.bbc.co.uk/2/hi/business/734855.stm


Native advertising - Forms

1 One form of native advertising, publisher-produced brand content, is

similar in concept to a traditional advertorial, which is a paid

placement attempting to look like an article. A native ad tends to be more

obviously an ad than most advertorials.


Native advertising - Examples

1 Advertorial in printed media demonstrate native advertising

where bloggers are established as credible authorities but in fact are

recommending brands they are paid to recommend and by definition are

conflicted.


Social aspects of television - Propaganda

1 Use of public service announcements (including those paid for by

governing bodies or politicians), news and Current affairs (news

format)|current affairs, television advertisement, advertorials and talk shows are used to influence public

opinion


Globe and Mail - Controversy

1 Tyee reporter Jonathan Sas cited an 8-page spread in the October 2, 2012

print edition called [http://thetyee.ca/Mediacheck/2012/1

0/22/Globe-Oil-Sands-Advertorial/ The Future of the Oil Sands], to

illustrate the difficulty in distinguishing the spread from

regular Globe content.


Propaganda techniques

1 In the case of radio and television, propaganda can exist on news,

current-affairs or talk-show segments, as 'advertising' or public-service 'announce spots' or as long-

running 'advertorials'


Yahoo! Voices - Publishing platform

1 AC exercises some editorial control over content, sending work back to users for polishing or rejecting work for violations of the site's terms of

use and guidelines, including promotional or advertorial content and plagiarism. Beatty claims the

site is all about content.


Cross media - Cross-media 4.0 – experiences (transmedia)

1 Story Environments are a key part of the mix in driving the inhabitants of the 'experience' across devices or around the narrative fragments

(whether advertorial, entertainment or dramatic)


Genieo

1 'Genieo' Innovation is an Israeli company, specializing in personalized Home page

software which includes advertising and user tracking software, commonly referred to as

malware.[http://www.genieo.com/advertorials/ Advertorials: Genieo’s Link between

Advertisers and Readers] They also own operate InstallMac[http://www.installmac.com

www.installmac.com] which distributes additional 'optional' search modifying

software with other applications


Digital edition - Sponsorship and advertising revenue

1 Digital editions often carry special front cover advertising, or

advertising on the email message alerting the subscriber to the digital

edition. Publishers also produce special digital-only inserts and rich-

media ads or advertorials.


Christmas traditions - Malaysia

1 The advertorials themselves are usually

indirect statements


Nutters of Savile Row - 19th century

1 The business dates from the late 19th century, and was formed by the merger of two separate businesses, 'Gieves' (founded

1785) and 'Hawkes' (founded 1771).[http://www.elegant-lifestyle.com/gieves-and-

hawkes.htm Elegant-Lifestyle.com: Advertorial Features] Starting out with roots

from two suppliers who focused on the British Army and the Royal Navy, it was the first Savile Row tailor to provide ready-to-

wear clothes


Daily Express - Desmond-era

1 Also in August 2009, the Advertising Standards Authority (United Kingdom)|

Advertising Standards Authority criticised the company for running advertorials as features alongside adverts for the same products. The ASA noted that the pieces

were 'always and uniquely favourable to the product featured in the accompanying ads

and contained claims that have been or would be likely to be prohibited in

advertisements'https://store.theartofservice.com/the-advertorial-toolkit.html

Share of voice - Benefits of Share of Voice models versus pay-for-performance models

1 Furthermore, Share of Voice bypasses the ethical dilemmas that

come with PPC and CPI models, which are subject to abuse by click

fraud, or Pay to Play tactics (advertorials, product placement, news coverage in exchange for ad purchases, etc) that are not always

transparently paid ads.


The Apprentice (U.S. season 3) - Week 12: A Lonely Drive

1 ** 'Magna:' Magna comes up with a round advertorial that looks very interesting and unique and has

spaces for a CD and business cards


The Apprentice (U.S. season 9) - Episode 3: Yellow Blur

1 **'Reasons for loss:' Despite having a good presentation, the men's

advertorial was too verbose to be effective. Trump also felt that using Curtis Stone as the front-man for

their campaign was a strange decision, and that Bill Goldberg's wrestling background would have

made him a better fit.


The Circle (TV program) - Segments

1 The Circle included a mix of lifestyle, cooking and interview segments

along with advertorials. It was taped in front of a live studio audience in

Melbourne. The advertorials were for products from home-shopping

companies such as Danoz Direct and Global Shop Direct.


The Circle (TV program) - The Circle: Summertime

1 During the Television ratings in Australia|summer non-ratings period

from December to January, a pre-recorded highlights show featuring

notable segments from the preceding year was broadcast. Advertorials

were still shown.


Cash for comment affair - Reporting

1 In 1999, reporters Richard Ackland, Deborah Richards and Ann Connelly from the

Australian Broadcasting Corporation|public broadcaster's Media Watch (TV program)|

Media Watch TV program revealed that 2UE talk-back|talk radio hosts John Laws and Alan Jones (radio broadcaster)|Alan Jones had been paid to give Advertorial|favourable comment to companies including Qantas, Optus, Foxtel,

Mirvac and major Australian banks, without disclosing this arrangement to listeners


The Apprentice (U.S. season 12) - Episode 12: Blown Away

1 *'Task scope:' Teams must create a four page advertorial for the Chi

Touch hairdryer for Elle magazine.


The Apprentice (U.S. season 12) - Episode 12: Blown Away

1 **'Reasons for loss:' While their presentation was much more visually appealing and had great style with their advertorial, their ad failed to match with the style of Elle and it did not mention a substantial amount of information about the hairdryer. Despite

praise for Arsenio Hall and Aubrey O'Day for their part in the presentation, the sponsors

criticized Teresa Giudice for her awkwardness while presenting and a

perceived lack of passion.


Mornings with Kerri-Anne - Segments

1 Kerri-Anne included a mix of lifestyle, cooking and interview segments

along with advertorials is presented in front of a live studio audience in Melbourne. The advertorials are for

products from home-shopping companies such as Danoz Direct and Global Shop Direct and are presented

by Roz Switzer, Jamie Malcolm and Paul Hancock.


Mornings with Kerri-Anne - Summertime

1 During the Summer non-ratings period from December to January, a pre-recorded highlands show was

broadcast, featuring notable segments from the year past. Advertorials were still shown.


The Apprentice (U.S. season 8) - Episode 9: Right Guard, Right Way out

1 *'Task scope:' Create a 4 page advertorial, starring David Lee

(basketball)|David Lee, for Right Guard deodorant


The Apprentice (U.S. season 8) - Episode 9: Right Guard, Right Way out

1 **'Reasons for win:' Their advertorial had great branding and used the

orange color-key trademark. David Lee was well integrated, and the team ran the power stripe idea

around the border.


The Apprentice (U.S. season 10) - Episode 8: Dressed To Kill

1 *'Task scope:' Create a four page advertorial for the Donald J. Trump fashion line at Macy's.



1 *'Reasons for win:' The Macy's executives liked Octane's risky

approach. The colors and model pictures were impressive. They liked the use of Steuart and Brandy in the actual advertorial, and felt that the

presentation itself was fantastic.



1 *'Reasons for loss:' Fortitude's advertorial was complicated and unprofessional. Their photos were horrendous and one male model's

shirt was too big, but David said with a face like that who would notice?

and later said that if I didn't have all those kids at home I'd go gay. The photos that were also on the back

page (designed by Poppy) were too small to show the product

placement.


The Morning Show (TV program) - Format

1 The show's format is similar to Sunrise and consists of a mix of news, entertainment

and information along with audience interaction through email, SMS and

talkback. The show also features live and prerecorded advertorials similar to those

featured in rival shows Mornings (TV program)|Mornings and Studio 10 The show is produced by the same team as Sunrise

and broadcast live at the same Martin Place studio.


WXIA-TV - Programming

1 (which also has a half-hour spin-off, Atlanta Company After Noon, which airs at 12:30 p.m.), a program which

has some similar features, but is partly advertorial|paid for by the

companies featured on it.


Global Handwashing Day - Sri Lanka

1 TV advertorials as well as print advertorials also

took place


Daily newspaper - Advertising

1 However, there has been growing concern over the blurring of the line

between editorial and advertorial content.


Epinions - Reputation culture

1 Early in 2000 the San Francisco Chronicle interviewed co-founder

Mike Speiser and early member Brian Koller, with Speiser claiming the

system prevents advertorials from getting exposure, but Koller saying:

There is a lot of 'You scratch my back, I’ll scratch yours,' and mutual

admiration societies


Dayparting - Australia

1 Morning television involves a news bulletin and a 'light news/talk' show, featuring

advertorials


Dayparting - Australia

1 Overnight occurs anywhere from midnight to 5:00 a.m., and features

mostly reruns, home shopping advertorials and religious programs


WHAS-TV - Programming

1 slotholder Live! with Kelly and Michael|Live with Kelly, and is

formatted as a Advertorial#Television|mix of

interviews and paid demonstration segments.


Associated Content - Publishing platform

1 AC sometimes sent work back to contributors for further editing and

sometimes rejected work for violations of the site's terms of use

and guidelines, including promotional or advertorial content and

plagiarism.


MetroTV - Other programs

1 * Advertorials about property and home

shopping.


George Tavern

1 In October 2008, The George Tavern was runner-up in Stella's Love Your

Local Campaign[http://www.thisislondon.co

.uk/advertorials/loveyourlocal.do?ICO=LovePromoBox], a competition to find London's best loved pubs and highlight the struggling pub industry.


Geraldton - Television

1 The programming schedule is mainly the same as the Seven, Nine and Ten stations in

Perth, with variations for news bulletins, sport telecasts such as the Australian

Football League and National Rugby League, children's and lifestyle programs and

advertorials. GWN7 produces a 30-minute regional news program each weeknight

(originating from Bunbury, Western Australia|Bunbury) with a newsroom based

in Geraldton, covering the local area.


Monocle (lifestyle magazine) - Concept

1 As well as regular advertisements, Monocle runs advertorials. In the

September 2009 issue, for example, there was a large insert on

Singapore, with a survey paid for by its government and several large

companies there, but articles generated by the magazine staff in

the style of the magazine.


2UE - Cash for comment

1 It concerned Advertorial|paid advertising on talk back radio that was presented to the audience in

such a way as to sound like editorial commentary


Mumsnet - Sponsored content

1 This kind of advertorial content makes the site function in much the

same way as the old-style Tupperware party: women's social networks and conversation spaces

are adapted to become a marketplace in which social bonds

serve economic purposes.


Karan Brar - Career

1 In April 2010, he appeared in the Seeds of Compassion advertorial

campaign announcing the 14th Dalai Lama|Dalai Lama's visit to Seattle, as well as appearing in commercials for

Shell Gasoline and Committee for Children.


Metro International - Timeline of Metro editions

1 * As of October 2008, the Croatian Metro edition was also cancelled, due to disappointing advertorial income.


Alex Lanipekun - Career

1 At this time, Lanipekun was also working as a freelance journalist. Originally joining the Sony Street Team under Dj Semtex, he was given the

opportunity to write for their promotional website and eventually for their magazine. He

wrote reviews, and advertorials, as well as interviewing many of the Urban Division's roster

of Artists. Lanipekun began freelancing more widely and was hired as the Entertainment

Editor for Alexander Amosu's online magazine 'ICON' where he worked for eighteen months.


Abrazo Health Care

1 'Abrazo Health' is the second largest health care delivery system in

Arizona, United States.See [http://www.azcentral.com/advert/abr

azo/advertorial/index.html Abrazo Health, azcentral.com] Abrazo Health

is located in Phoenix, Arizona and was established in 2003


Rage (TV program) - Top Fifty

1 For example, in 1991, Adidas logos were blurred out in a music video by New Kids on the Block and in 2005 a music video by the Bratz Rock Angelz

was removed due to its advertorial content


Journalism.co.uk

1 'Journalism.co.uk' is a website with news and advertorial content for

journalists based in Brighton, United Kingdom|UK


Magic Babe Ning - Other projects

1 Ning is also a featured personality for the Singapore Coke Zero advertorial which appeared in the 1024 issue of 8 Days (magazine)|8 Days that was released on 3 June 2010.Wild at Heart,

Fit in Body, 8 DAYS, 3 June 2010 She was also the ambassador for LG Mobile Asia in

2010.[http://magicbabe.wordpress.com/2010/12/03/win-magic-babe-nings-lg-optimus-one-

smartphone-her-i-%E2%99%A5-museums-tee-shirt-a-mystery-prize/ Win ‘Magic Babe’ Ning’s LG Optimus One smartphone + her “I ♥ MUSEUMS”

tee-shirt + a mystery prize!], Ning's Magic Diaries


Mornings (TV program) - Regular segments

1 Mornings includes a mix of lifestyle, cooking and interview segments

along with advertorials. The advertorials are for products from homeshopping companies such as

Danoz Direct and Global Shop Direct and are presented by Jaynie Seal, Paul Hancock and Yvette Done.


Swift Communications - History

1 Swift also prints advertorials, catalogs, realtor magazines and phone book advertising.


TV4ME

1 'TV4ME' is a digital advertorial datacasting service that launched on 18 September 2011 by Prime Media

Group and Brand New Media


Brittani Kline - Post-ANTM

1 She had an advertorial for United Colors of Benetton in Vogue Mexico. She also had a

spread in Vogue Italia, Beauty in Vogue, and a cover of Beauty in Vogue as part of her

ANTM prize package. Kline announced on her official page on Facebook that she was

leaving IMG Models and consequently her modeling career. She also said that she would return to her hometown in Pennsylvania to go to school. She has since been removed from

the IMG Models website.


Popular Hot Rodding

1 The magazine's technical and feature articles (advertorials) showcased

aftermarket and modified production parts and services, reviews, product announcements, news, and tuning

tips. Popular Hot Rodding also covered high-profile events and the annual Engine Masters Challenge.


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