public relations training. marketing arm of american income life we build strong partnerships within...

Public Relations Training

• Marketing arm of American Income Life

• We build strong partnerships within our marketplaces

• Commitment to working families

Unions

Credit Unions Associations

Child Safe

The Role of Public Relations

Small Business

• Partnerships that date back to 1951• 100% fully organized insurance company• In the United States we are members of OPEIU 277• In Western Canada we are members of COPE 15• In Eastern Canada we are members of CEP Local 247• Everyone at AIL is covered by a union contract • Committed to the Labor Movement in both word and

deed• Activism and Financial support• The largest provider of supplemental Union insurance

in the World

AIL and the Labor Movement

Labor Advisory Board

1. Advise on the type of supplemental benefits Union members need

2. Direct a portion of our profit back into Labor and labor-related causes

3. At the local level we have an agency structure that supports organized labor

In more than 20,000 Locals in North AmericaIn more than 20,000 Locals in North America

Serving over 3,000,000 MembersServing over 3,000,000 Members

Before unions, workers had no voice in determining their wages, hours or working

conditions.

Workers were forced to work in poor working conditions

They joined together as a collective force in pursuit of common objectives for working people.

The first nationwide labor organizations were developed during the mid 1800’s

Local Unions

Regional Office or Councils

National / International

Offices

Structure of a Union

- Promote Legislation- Educate the Public- Conflict Resolution

Labor is connected through…

These organizations connect with labor at the international, national and local levels.

Their primary role is to:

• International and National Level• AFL-CIO, Change to Win or CLC

Infrastructure• Politically• Collective Bargaining• Social Causes• Human Rights• Environmentally

Labor Movement is Very Interconnected

• The Public Relations department maintains and develop relationships and partnerships

• Ultimately generating Leads – Through the AIL Program

The AIL Program

$2,500 Accidental Death & Dismemberment Benefit at

NO COST.

2006 Highlights

* $2.2 Million paid to Union Families

ACCIDENTAL DEATH & DISMEMBERMENT POLICY

Additional Benefits

Endorsed by the International Union of Police Associations

and the AFL-CIO

Helping working people protect what they value the most, their

children!

Child Safe Kit

Has opened new markets

How We Implementthe Benefit Program…

1. We send a letter to each member

2. On the Union’s letterhead

3. No Cost to the Union for the mailing

4. Letters are printed in a union print shop

Sample Letter

ATTENTION Dear IBT 324 Member: We are pleased to announce that active members and retirees now have an increase in benefits at NO COST TO YOU. This supplemental insurance is being provided through American Income Life Insurance Company. Your Union is proud to jointly sponsor this NO COST benefit with American Income Life Insurance Company, a 100% Union Company.

No Cost - $2,500 Member Accidental Death & Dismemberment Benefit In Addition, you are also eligible for the:

ß Health Service Discount Program ß Child Safe Kits

If you fail to designate your benefi ciary, the benefi t will be paid to your estate and may be subject to probate. In Solidarity, Executive Board Teamsters Local 324 P.S. You and your family may qualify for additional insurance benefi ts off ered at this time. American Income Life and its programs are off ered to help our members. Please take a few minutes and li sten to the AIL representative who will be calling on you. ONLY MEMBERS WHO RETURN THEIR CARD WI LL BE CONTACTED. If you have any questions about these benefi ts please contact Shannon Walker our Public Relations Rep with American Income Life at: shannonwalker@altig.com or call her at 360-606-7317.

SG#

American Income Life has asked every member to fill out and return the enclosed postage-paid card within 10 days to American Income Life,

in order to deliver your certificate, designate your beneficiary and receive your signature

or To complete the card on line, please visit:

http://returns.altig.com/ibt324

* All Members are covered by the AD&D Master Policy which the Union holds

* Members who return their Response Card will be contacted by our Representatives

* Postage Paid Response Card is enclosed with each Letter including an Internet address option to complete the card

online

• NO COST to the Local or the Member

• AIL respects the Confidentiality of Membership mailing lists and do not require a copy

• 20 – 35% of Members return the Response card

• One out of four will purchase additional benefits

When one of our Representatives contacts a Member…

The direct mail piece ultimately generates the lead

* Clearly explain the affordable supplemental programs and answer all questions

* Present the Discount Card / Child Safe ID Kit

* Deliver their Individual Certificate of Coverage and have them designate their Beneficiary

Read Off Letter

Thomas G. Strickland Secretary - Treasurer

Dea r IBT 81 Memb e r or Re tire e,

The ins uran ce progra ms be ing p rovide d toda y a re ma de avai lable on a voluntary basis through th e coopera tion of Te a mster s Local Union No. 81 a nd Ame rican Income Life, a 100% union la bel co mpa ny. The s upp leme ntal be nefits a re pre s ented in the spir it of be union - buy union and there is no obligat ion.

The supplemen tal benefits a re not in compe tition with your ne got iate d be nefits. The ben e fits bei ng offe re d ca n ho weve r complime nt your curren t colle ctive ag ree me nt insu rance be nefits a nd en s ure co verag e a fte r re tire ment , lay-offs or car e er chan ges.

Te amsters Local Union No. 81 currently provides a $10,000 life ins ura nce ben efit for active me mbe rs onl y. The be nefit through th e local bec ome s null a nd void up on issu a nce of a withdrawl card a nd/or ret ire.

AIL s upple me ntal b e nefits include a utoma tic built in fe a ture s to he lp uni on me mbers d uring hard times; su ch a s the s trike a nd layoff waivers.

Than k you for ta king the time to me et with the AIL repres en tative . We would like your fe edback, so ple as e take a minute to comple te the Uni on Office r Rep ort Form.

In Sol idar ity, Tho mas G Str icklan d George Sto kes Mike Ja mes Mike Schoen Secretary -Treasur er Pres iden t Vice -Pres iden t Record ing Sec retary Barney F arre ll Jake Cozb y Denn is Bower Trust ee Trust ee Trust ee

SG#

With…

Affordable

Permanent

Portable

Supplemental Benefits

Helping Secure the Future of

Working Families

* Pay Check Protector, which acts as a readjustment benefit

* Final Expense Plan

* AD&D and Emergency Hospital Intensive Care Program

* Cancer Benefit

* All Supplemental Benefits are 100% Union

2006 Highlights* $70 Million of claims paid to

Working Families through their benefits with AIL & NILICO

Supplemental Benefits

 PROVIDES 50% OF THE POLICY COVERAGE AMOUNT UPON DIAGNOSIS OF A TERMINAL ILLNESS. (Life Expectancy less than 12 months)

AVAILABLE AT NO COST FOR POLICY HOLDERS.

TERMINAL ILLNESS LIVING BENEFIT

* No payback No payback requiredrequired

* 1.1 Million in premium for policy holders waived in the last 2 years

Eliminates Confusion over:

• Funeral Arrangements• Insurance Papers• Estate Information• Taxes

FAMILY INFORMATION

GUIDE

How Do We Do It?

One Can Of Food at One Can Of Food at a Time!a Time!

FOOD BANK

President

Officers

Executive Board

Office Staff

Shop Stewards

Direct Mail piece Direct Mail piece to Membersto Members

WebsiteWebsiteNewslettersNewsletters

EventsEventsMembership MeetingMembership Meeting

A.I.L AgentA.I.L Agent

General Members

1. Always use your Altig approved phone script and always be clear on the phone

2. Always have the correct letter, and mandatory read off letter (http://altig.com/agency/agents/agentletterspage.php)

3. Leave the home with the member feeling good about the visit 4. Call the member to let them know you will be late or need to

reschedule (to avoid No Shows)5. Communicate with PR in advance when working out of town6. Use Freshen Up letters7. Leave your cell phone number when booking appointments8. Be Proactive on any challenges you encounter in the field via

the Incident Report Form (http://altig.com/agency/agents/incident.php)

Public Relations Checklist

Incident Report Form

Online Letter Download

Servicing the Group

• Claims History

• Policy Holders

• Death Claims

• Annual Report

• Member Name

• Agent Name

• Group Name & Number

RepresentativeReport Form

Marketplaces

Unions

Credit Unions Associations

Child SafeSmall Business

• Formal organization of people or groups of people with common interests

• Example: Sporting Groups, Occupations, Environmentalists

Associations

• Credit Unions have been an important part of life for much of the twentieth century

• Credit Unions have figured prominently in work places, communities and associations

• Natural partner

Credit Unions

Small Business

• Providing exciting and practical benefits and education for employees

• Customize marketing plans for small business

Endorsed by the International Union of Police Associations

and the AFL-CIO

Helping working people protect what they value the most, their

children!

Child Safe Program

Has opened new markets

Altig International

Our Mission is To Protect Every Child and To Serve All Working People

PR MissionA World Class Team of PR Professionals -

Providing the Best Sales Leads to the World's Greatest Sales Force.