psac leadership training
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Media skills training for PSAC Leadership Training
Wednesday, March 24, 2010
Introductions
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Mediums
Wednesday, March 24, 2010
Where it all started
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Radio
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Keeping perspective and expectations
Wednesday, March 24, 2010
Media terms to know
Double Ender
Presser
Embargoed
Off the Record
On Background
On Deep Background
Tick-tock
Dial-a-quote
Wind her up
Wednesday, March 24, 2010
Anywhere your audience gathers
Wednesday, March 24, 2010
Newsrooms are busy, short staffed places
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Wednesday, March 24, 2010
This is not social media.
Wednesday, March 24, 2010
This is social media.
Wednesday, March 24, 2010
worldwide R E A C H in an instant
Wednesday, March 24, 2010
Telling our stories
Wednesday, March 24, 2010
Key to success
Wednesday, March 24, 2010
Wednesday, March 24, 2010
Connecting with Canadians
Wednesday, March 24, 2010
Tips & Tricks on interviews
Wednesday, March 24, 2010
Use the phone
Wednesday, March 24, 2010
Stop speaking, they will
Wednesday, March 24, 2010
You don’t need all the answers
Wednesday, March 24, 2010
Practice, practice, practice
Wednesday, March 24, 2010
Keeping your eye on the goal
Wednesday, March 24, 2010
Media is inherently risky
Wednesday, March 24, 2010
Remember you are part of a team
Wednesday, March 24, 2010
A bad interview from you effects everyone
Wednesday, March 24, 2010
Don’t be the money stealing budgee
Wednesday, March 24, 2010
Basic communications tool kit
Press release Media advisory Social media releaseReporter pitchesPress conferenceStuntsKeynote speechLetters to editor Direct mail Radio call in shows Signs, posters & adsEvents
Debates“Stand ups”Pamphleteering Door-to-doorEmail newsletter Twitter Facebook Blogging Blogger outreach Fundraising Community outreach Government relations
Wednesday, March 24, 2010
Wednesday, March 24, 2010
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