psac leadership training

Media skills training for PSAC Leadership Training

Wednesday, March 24, 2010

Introductions


Mediums


Where it all started


Print


Radio


Keeping perspective and expectations


Media terms to know

Double Ender

Presser

Embargoed

Off the Record

On Background

On Deep Background

Tick-tock

Dial-a-quote

Wind her up


Anywhere your audience gathers


Newsrooms are busy, short staffed places


This is not social media.


This is social media.


worldwide R E A C H in an instant


Telling our stories


Key to success


Connecting with Canadians


Tips & Tricks on interviews


Use the phone


Stop speaking, they will


You don’t need all the answers


Practice, practice, practice


Keeping your eye on the goal


Media is inherently risky


Remember you are part of a team


A bad interview from you effects everyone


Don’t be the money stealing budgee


Basic communications tool kit

Press release Media advisory Social media releaseReporter pitchesPress conferenceStuntsKeynote speechLetters to editor Direct mail Radio call in shows Signs, posters & adsEvents

Debates“Stand ups”Pamphleteering Door-to-doorEmail newsletter Twitter Facebook Blogging Blogger outreach Fundraising Community outreach Government relations


psac leadership training

Documents

media terms

media skills training

wo rld wid e r e

showsfundraising signs

short staffed placeswednesday

quote embargoedwind

deep backgroundwednesday

money stealing budgeewednesday